Amazon Announces Lawsuit to Combat Fraudulent Affiliate Marketing

Amazon as we speak filed a federal lawsuit within the Western District of Washington in opposition to a number of yet-to-be-named people for working an unlawful promoting scheme. The unhealthy actors in query are utilizing Amazon’s identify in textual content messages and on faux surveys as a part of an internet online affiliate marketing scheme. The go well with permits Amazon to increase its investigation and maintain the unhealthy actors accountable. This go well with is a part of the corporate’s rising efforts to shield shoppers from schemes that fraudulently use Amazon’s identify.
Bad actors in these schemes revenue by creating fraudulent textual content message campaigns that drive visitors to advertisers and web sites. These faux textual content messages are deliberately designed to trick unsuspecting shoppers to click on on a hyperlink through the use of Amazon’s identify and providing recipients “rewards” or different “items.”
Instead, victims are redirected to an internet site to take a survey, which additionally fraudulently makes use of Amazon’s model and guarantees a reward for participation. Once members click on for his or her reward, they’re despatched on to on-line entrepreneurs, advertisers and web sites to purchase services or products that haven’t any relation to Amazon. The defendants revenue from charges paid to them by internet online affiliate marketing networks and advertisers for the fraudulently created visitors.
Amazon invests important assets to shield prospects and its model, and has a historical past of figuring out and shutting down comparable operations. Amazon has already filed 5 lawsuits in opposition to fraudulent internet online affiliate marketing schemes, gained a number of injunctions in court docket to cease the unlawful actions, and entered settlements with seven events during which they agreed to cease their campaigns and pay in extra of $1.5 million in damages.
Statement (attributable to Kathy Sheehan, VP, Business Conduct & Ethics, Amazon)
“Amazon works arduous to construct an important, trusted expertise for our prospects and sellers. These unhealthy actors are misusing our model to deceive the general public and we are going to maintain them accountable. We additionally need to remind shoppers to be vigilant and find out how to acknowledge the indicators of a rip-off so they’re protected, irrespective of the place they store.”
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