Norwich’s Asian gambling shirt sponsor criticised for using ‘women as glorified sexual objects’ in adverts – The Athletic

Norwich City’s new shirt sponsor, an obscure Asian gambling firm referred to as BK8, has been using extremely sexualised photographs of younger ladies in social media promotions which might be banned by the UK Advertising Standards Agency.These embody YouTube movies of ladies simulating sexual acts as effectively as an obvious influencer advertising and marketing marketing campaign involving younger females in their underwear putting BK8 stickers on their breasts. The Athletic has additionally found an account that claims to belong to a BK8 “ambassador” with greater than 1 / 4 of 1,000,000 followers that hyperlinks on to hardcore pornography.Some of those movies have been eliminated over the course of a day which noticed followers digging up increasingly more unsavoury content material on social media however lots was nonetheless on-line on Monday night.

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