Social Media Marketing Giant QYOU Onboards P&G As New Advertiser

QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) has introduced that The Q India, the corporate’s Hindi language youth oriented channel obtainable in over 100 million TV households and to over 612 million  OTT and cellular customers in India, has reported the addition of advertiser P&G, Proctor and Gamble, the second largest shopper merchandise firm on the earth. Their main world manufacturers Tide and Oral-B will instantly start promoting on The Q. In the final two months the corporate has secured promoting partnerships with most of the world’s largest shopper merchandise corporations and types together with Pepsi, Unilever, Amazon, Wipro, Britannia, Abbott, Himalaya and now Proctor and Gamble.
Proctor and Gamble, often known as P&G, has held a place as one of many world’s largest shopper items companies for many years and had the phrase “cleaning soap operas” coined from their many detergent adverts within the early days of tv. In India, they’re one of many largest and quickest rising shopper items corporations within the nation. Their merchandise are bought by a whole bunch of thousands and thousands of individuals in India with 13 main and trusted manufacturers.
The addition of eight new main advert companions in solely two months has been pushed by the large progress of viewership and scores achieved by the corporate in Q2 of 2021. In the newest week The Q achieved an all time excessive Gross Rating Point (GRP) degree of 53 GRP and has recorded 8 consecutive weeks the place scores have averaged over 46 GRP.  The scores system is run by the Broadcast Audience Research Council (BARC), thought-about to be the “Nielsen of India“.  The firm believes robust scores proceed to be the perfect indicator of income progress potential.
Curt Marvis, QYOU Media CEO and Co-Founder added, “We proceed to fireplace on all cylinders proper now.  It looks like each week we now have a number of main bulletins together with this previous week with our GRP all time excessive scores mark of 53 and our thrilling and essential acquisition of certainly one of India’s main influencer advertising corporations, Chtrbox.  Adding P&G to our unimaginable listing of recent advertisers continues to show that our onerous work and perseverance is paying off and we’re all targeted on taking this momentum to larger and larger ranges of success.”
The Q India is an advertiser and influencer advertising supported Hindi language content material model, channel and VOD supplier delivering hit digital programming from social media stars and main digital video creators concentrating on Young Indian audiences.  The channel has lately grow to be certainly one of India’s quickest rising youth leisure manufacturers reaching a peak of 53 Gross Rating Points (GRP) on BARC (Broadcast Audience Research Council) in June 2021. With a rising library of over 1000 applications, and starting in April with the addition of DD Free Dish, the channel reaches an viewers of over 712 million by way of 100 million tv properties with companions together with DD Free Dish, TATA Sky, DISH TV and SitiNetworks; 380 million OTT customers by way of platforms together with ShemarooMe, MX Player, ZEE5, and Dish Watcho; and 232 million customers on cellular and digital platforms together with Snap, JioTV, Airtel Xstream, Amazon Fire TV, Chingari and Samsung TV Plus.