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KITCHENER, Ontario–(BUSINESS WIRE)–Vidyard, the main video platform for companies, right now introduced a yr of record-breaking development, new product choices, and an expanded accomplice ecosystem as demand for video instruments for digital promoting and digital advertising continues to surge.
Wrapping up its most profitable fiscal yr within the firm’s historical past, Vidyard added greater than 5,000 new enterprise and enterprise prospects with greater than 7 million customers throughout its platform. Adoption of its video messaging and display recording instruments elevated by greater than 250% as gross sales and advertising groups throughout excessive tech, SaaS, monetary providers, skilled providers, and different industries increase their use of asynchronous video for distant gross sales, advertising, and customer support.
As the pandemic drove industries across the globe to speed up their digital transformations, corporations turned to Vidyard’s options to have interaction their prospects and prospects extra successfully. Companies have tailored to utilizing distant human interactions to attach with prospects, whereas consumers have expressed they like this methodology as a result of ease of scheduling, flexibility, and journey and bills (T&E) financial savings. Even with the worldwide reopening of the economic system, Vidyard believes these adjustments in how enterprise will get carried out are right here to remain.
“The new period of video in enterprise has arrived,” mentioned Michael Litt, co-founder and CEO of Vidyard. “Leading corporations throughout industries are maturing their use of video know-how and embracing a video-first method to gross sales and advertising. The cultural obligations of conventional work and how consumers and manufacturers work together have modified without end. The enterprise video market is energized, and we’re enthusiastic about Vidyard’s alternative to develop with it quickly.”
Customers Embrace a Video-First Approach
The report yr included new and expanded buyer relationships with {industry} leaders together with Advisor Group, Anaplan, Ceridian, Coveo, Jumio, ScentAir, Thryv, Udemy, and Yell. Half of Vidyard’s income got here from the enterprise. Vidyard additionally expanded its vertical footprint with new prospects within the monetary providers, skilled providers, training, manufacturing, journey, and healthcare markets.
“As a world chief in human capital administration know-how, we acknowledged way back that video was going to be a key a part of how we ship messages to our prospects,” mentioned Andrei Vexler, director of video advertising at Ceridian. “We’ve been utilizing Vidyard as a key a part of our video advertising technique to scale our use of video and to trace necessary metrics associated to succeed in, resonance and ROI. With our continued development, we’ve expanded our use of Vidyard throughout our gross sales groups to attach with distant consumers in additional impactful methods with one-to-one personalised movies. The outcomes have been far-reaching, together with serving to us stand out with new prospects, extra clearly clarify our worth proposition, and construct higher relationships after we can’t be there in individual.”
Many Vidyard prospects have reallocated a portion of their T&E financial savings and invested in video applied sciences. This previous yr, one Vidyard buyer dramatically slashed its enterprise journey finances for its gross sales crew whereas quintupling its day by day gross sales interactions with prospects at 10% of the price.
Integration with Major Collaboration and Sales Platforms
Vidyard is rapidly turning into the popular video messaging software built-in into main collaboration and gross sales platforms. Vidyard’s current integration with Slack allows customers to boost crew collaboration by recording movies and sending them instantly as messages inside Slack utilizing Vidyard’s instruments.
Today, the corporate is broadly releasing its new Vidyard LinkedIn integration. As an replace to its widespread Vidyard Google Chrome extension, the Vidyard LinkedIn integration is a free answer that extends Vidyard’s capabilities wherever customers work. LinkedIn is a important channel for salespeople to seek out and nurture prospects. With the recognition of video rising on LinkedIn, Vidyard now makes it straightforward for salespeople to report and ship a video proper throughout the LinkedIn message composer. With one click on, report with a webcam and/or display share, or insert an already recorded video, then ship it off to a LinkedIn contact and get notified when considered.
Customer suggestions on the LinkedIn integration has been overwhelmingly constructive, with gross sales leaders from Adobe, Happeo, and others expressing how nicely the instruments work collectively.
“I like how I can use it in LinkedIn and Outreach as a result of I feel that’s one of the crucial necessary issues for me. It works with the instruments I’m utilizing now with out creating points or issues,” mentioned Sterling Frandsen, enterprise improvement consultant for Adobe.
“I’m a coach for SDRs and know that video is important to getting a response from somebody. I really like having Vidyard in my LinkedIn message composer as a result of it makes it straightforward so as to add a video when messaging with somebody; whether or not I’m making a display recording to provide suggestions, need to add and share a coaching video, or need to get report a fast thanks for somebody,” mentioned Neil Bhuiyan, gross sales improvement supervisor, EMEA for Happeo.
“Video prospecting outcomes make up half of my pipeline, and Vidyard has been my go-to for the previous three years. The solely battle I bumped into was getting my inventive prospecting movies into LinkedIn inboxes in an environment friendly manner,” mentioned Ryan Scalera, account govt, for Dooly.ai. “This Vidyard replace has me sending them from my desktop with ease! Already booked two conferences within the first few days of attempting it out.”
“LinkedIn is among the most utilized channels for salespeople to have interaction prospects in conversations. When you mix the ability of LinkedIn with the extraordinarily excessive effectiveness of video prospecting, you create a contemporary and profitable digital promoting technique,” mentioned Daniel Disney, managing director for The Daily Sales and writer of The Ultimate LinkedIn Sales Guide. “As a long-time consumer of each Vidyard and LinkedIn, bringing them collectively creates one of the crucial impactful prospecting strategies out there right now.”
In addition to its new LinkedIn integration, Vidyard not too long ago launched its free Vidyard Desktop Apps for Mac and Windows to allow any enterprise skilled to report and share customized HD movies instantly from their desktops. The newest providing works seamlessly with Vidyard’s current browser extensions for Google Chrome and Microsoft Edge, its cellular apps for iOS and Android, and its seamless integrations with HubSpot, Salesforce, Outreach, SalesLoft, Xant, MixMax, VanillaSoft, Groove, and different main gross sales instruments. Vidyard is continuous to democratize using video for gross sales groups and enterprise professionals, making it straightforward to report and ship customized movies from wherever.
New Partner Program with the World’s Top Sales Trainers
As the significance of video in gross sales has continued to rise, Vidyard is establishing partnerships with the world’s main gross sales coaching organizations to deliver personalised video coaching and know-how to gross sales groups all over the place.
Today, Vidyard is formally launching its new Sales Trainer Partner Program, which brings collectively best-in-class providers with its industry-leading software program to assist salespeople go additional with the ability of video. Premium companions such as The RAIN Group, Sales Gravy, Corporate Visions, and Sandler Training are all part of the launch of the brand new program, which incorporates different main gross sales trainers such as #SamSales, On The Ball Ventures, In The Funnel Sales, Skaled, RevShoppe, SalesIQ, Sales Labs, Harris Consulting Group, Scott Leese Consulting, Sales For Life, CTS Solutions, and Blissful Prospecting.
“Sales Gravy is a giant believer in video, and by partnering with Vidyard, we will probably be increasing our video-for-sales coaching choices as part of Sales Gravy University,” mentioned Jeb Blount, CEO of Sales Gravy. “As a gross sales and prospecting software, video messaging is unparalleled. No different asynchronous communication channel can rival its outcomes. We will probably be working intently with Vidyard to create new Virtual Selling workshops to make sure our college students can entry Vidyard’s best-of-breed instruments and assist them undertake and achieve success with video.”
“RAIN Group has been laser-focused on digital promoting because the pandemic hit. We have been one of many first to conduct a world examine on the subject with the outcomes featured within the Amazon bestseller Virtual Selling,” mentioned Mike Schultz, president of RAIN Group. “We’re excited to accomplice with Vidyard to include its top-rated video instruments into our full digital promoting curriculum throughout all phases of the gross sales course of, to assist gross sales reps construct relationships, differentiate themselves, and win gross sales remotely.”
Opening New Collaboration Center, Expanding Executive Team
During the yr, Vidyard has additionally shifted to turn out to be a digital-first group and will open the doorways to its new collaboration heart in Kitchener, Ont., later this yr to assist a hybrid work setting. The enterprise has grown to almost 300 workers throughout six nations, with key new hires together with new vice presidents of economic planning and evaluation, product, and alliances.
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About Vidyard
Vidyard helps companies and professionals join with their audiences in a complete new manner by way of partaking, personalised, and measurable video experiences. Through its world video internet hosting and analytics platform, Vidyard empowers companies like LinkedIn, Zycus, League, Stanley Black & Decker, and others to rework their method to advertising, gross sales, and company communications. Vidyard helps any enterprise skilled create and share customized movies to ship their message in a extra private and impactful manner by way of its free and professional instruments. Thousands of companies and hundreds of thousands of individuals around the globe depend on Vidyard for their video wants. Sign up for Vidyard for free: https://www.vidyard.com/free.
