5 Influencer Agencies to Watch in 2021

Influencer advertising is a type of social media advertising, that makes use of endorsements and product mentions from influencers or people who’ve a devoted social following, or are considered as consultants in their subject. Influencer advertising has exploded over the previous few years, with manufacturers wanting to capitalise on the audiences of those influencers in a cheap, performance-driven method.
Without the appropriate steerage and expertise nevertheless, influencer advertising could be difficult – to say the least. Fortunately there are companies devoted to serving to you maximise your influencer advertising campaigns, and right here I share 5 influencer companies to watch in 2021.

Specializing in influencer advertising, YKONE is the primary company in the world to cater to luxurious Beauty, Fashion, Travel, and Lifestyle manufacturers. It was based by Olivier Billon, an skilled marketer who labored at L’Oréal Paris as their Digital Marketing Manager for the Luxury Division. In 2008, he determined to pursue one thing of his personal, and that’s how YKONE was born. 
The mission has grown from a French firm to a multi-national model with a presence in 11 of the world’s most buzzing cities, together with Paris, Milan, New York, Dubai, and extra. YKONE has a novel providing and an modern data-driven strategy that mixes cutting-edge creativity and an unparalleled community of influencers and celebrities. 
The workforce behind YKONE has mastered the artwork of affect they usually present highly effective companies that focus on mesmerizing imagery, videography, and poetic storytelling. They carry manufacturers to life with their extremely inventive skills they usually attain hundreds of thousands of individuals via social media to assist manufacturers develop. 
They are pioneers of the influencer advertising trade they usually present bespoke inventive options which are extremely beneficial and efficient. YKONE has even developed in-house digital instruments, corresponding to Campaygn, they usually provide a 360° strategy to influencer advertising. This is feasible thanks to their distinctive capability to combine influencers all through all model touchpoints. 

Representing a few of the greatest abilities and types, Neon Rose is the main well being, wellness, and way of life company in the influencer advertising trade. The company is on a mission to shut the hole between influencers and types via a holistic strategy that mixes thoughts, physique, soul, and social (in fact). 
Neon Rose has a expertise division and a model division, every with particular objectives. Their expertise division represents 40 unique content material creators who attain hundreds of thousands of lively customers with extremely partaking content material on all social media platforms. 
Neon Rose’s model division provides full service influencer advertising, making them a one-stop-shop for all of the model’s wants. Their companies are full they usually cowl each want; from the influencer technique to the execution. The Neon Rose workforce of consultants handles every little thing from A to Z so shoppers can rise to the following degree. 
Specializing in well being and wellness manufacturers, Neon Rose permits shoppers to stand out from the competitors with influencer advertising campaigns which are unmatched. They fulfill their consumer’s each want and they’re ready to drive the outcomes their shoppers are searching for via a variety of beneficial and efficient companies. 

With a workforce of consultants in influencer advertising, PR and branded content material, & Agency has grow to be among the finest advertising companies in Amsterdam. They run data-driven content material campaigns on a global degree which have a constructive impression on each stage of the funnel, from consciousness all the way in which to conversion. 
What makes & Agency distinctive is the holistic strategy they supply to service shoppers in the wonder, way of life, leisure, and meals section. They’ve labored with the likes of Adidas, L’Oréal, Kiehl’s, HelloFresh, and Discovery, they usually carry loads of worth to each single one in all their shoppers. 
At & Agency they’re targeted on the long-haul, which is why they attempt to construct long-lasting enterprise relationships the place manufacturers can evolve. This is a data-driven advertising company that’s ready to report again on metrics via a real-time consumer dashboard that gives 24/7 entry to related knowledge. 
They perceive simply how necessary knowledge is in the digital world and they’re on the forefront of the newest developments in this regard to present the absolute best companies. At & Agency, they’ve a private strategy to marketing campaign administration and execution the place they construct private relationships with shoppers and work with them to obtain most outcomes. 

When it comes to managing expertise, Uplift (*5*) is a trusty one-stop store for all of your wants. They are consultants at what they do they usually handle high-caliber influencers and athletes throughout the United States. The firm was based in Los Angeles in 2017 and, since then, they’ve been on a mission to grow to be essentially the most trusted administration workforce amongst entertainers, athletes, influencers, and top-tier manufacturers. 
They are pushed by a core philosophy of going “Further, Together”, and that is one thing they’ve at all times believed. Everyone on the workforce uplifts each other and each single one in all their shoppers as nicely. They do that via onerous work, dedication, and the assumption that nothing is unimaginable; that is what fuels Uplift (*5*). 
One of their important objectives is to construct long-lasting relationships between manufacturers and their shoppers via mutually helpful campaigns and endorsements. The Uplift (*5*) workforce actively pairs manufacturers with shoppers who will efficiently characterize the manufacturers’ values and enhance their advertising methods. 
They really care about offering the absolute best expertise, not solely to manufacturers but additionally to the expertise they handle. Uplift (*5*) gives clear communications to allow them to construct the type of belief it’s not simple to discover some other place. Caring for folks mixed with a gold normal of labor has allowed this firm to develop robust and supply extremely beneficial companies. 

Focused totally on working for manufacturers, Whink Creative Agency just isn’t like different influencer companies that carry a roster of expertise. Their focus lies totally on manufacturers they usually specialize in serving to them discover area of interest influencers to increase their attain. They have a hands-on boutique strategy the place shoppers have direct entry to the proprietor, one thing that has gained them recognition with manufacturers corresponding to See’s Candies. 
Consistently, Whink Creative Agency helps manufacturers save over 70% in influencer charges. Their secret sauce is high-touch relationships with influencers and brokers, and unconventional analysis strategies to discover area of interest influencers which are already organically affiliated with a model or product. They perceive the most effective campaigns come when an influencer already has an affinity for a model. 
Whink Creative takes care of in search of, negotiating, and managing each side of the marketing campaign – offering manufacturers with fixed, recent content material for his or her advertising channels. 
Whink Creative Agency is a brand new type of influencer company that gives an out-sourced in-house influencer advertising workforce for manufacturers. As manufacturers develop, they don’t at all times have a full-time workers devoted totally to influencer advertising. Whink Creative Agency steps in and fulfills that want to assist manufacturers elevate their influencer advertising technique so it matches their development.
 
Make positive to go and comply with every of those influencer companies. Each of their web sites and Instagram profiles have been straight linked in their bio’s. Keep up to date and comply with their journey because the proceed to come up.
Published June twelfth, 2021

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About the Author: Amanda