Digital Marketing Practicum Students Make an Impact with Uganda Nonprofit

This previous semester the scholars of the BUS 469 Digital Marketing Practicum course took a deep dive into their digital advertising and marketing campaigns  with the nonprofit group All We Are. All We Are strives to enhance the situations and training in Uganda by offering sustainable vitality options throughout communities. 

“Collaborating with consumer corporations to create and implement digital advertising and marketing campaigns is all the time a optimistic expertise. Working with  All We Are proved to be a very significant expertise,” mentioned Patrice Fontaine Nealon, senior lecturer in advertising and marketing. “Students had a significant impression in creating consciousness for the noble mission of All We Are on a world scale. By implementing web optimization, paid search, and social media expertise, each the social and paid search groups have been in a position to see important enhancements.”

“The social crew utilized three platforms; Facebook, Instagram, and LinkedIn. The most notable metric for the social crew was an spectacular 428% improve in Instagram engagement. The paid search crew, with the assistance of a large Google grant, was additionally profitable in gaining an equally spectacular 7,270 impressions to the consumer’s web site with a good click on via fee of 6.2%.”  

Students had a significant impression in creating consciousness for the noble mission of All We Are on a world scale.

The social media crew took the duty of making content material for social media channels, growing consciousness of the All We Are non-profit, growing  engagement of present followers, and creating donation conversions throughout three weeks. 

“We designed graphics and located footage for Instagram and Facebook posts over the course of three weeks,” mentioned Lauren Herrin, a brand new Poole College alumna. “We additionally wrote a weblog submit for LinkedIn and posted on there as effectively and posted roughly thrice every week for 3 weeks.”

Ricky Herrera, member of the paid search crew

Benjamin Parker, a member of the Poole graduating class of 2021, was part of the paid search crew the place the scholars took management of All We Are’s Google Ads account, the place they used a given Google grant to bid on key phrases and create adverts to assist carry site visitors to their web site.

The practicum group labored straight with Rachel Goldberg, chief advertising and marketing officer, and Nathan Thomas, founder and CEO, who’re among the many All We Are crew members positioned in Raleigh. The college students loved the inventive freedom All We Are granted them throughout their marketing campaign and the robust communication between them and the nonprofit. 

Cole Welch, senior in enterprise administration and member of the social media advertising and marketing crew

“It felt very relevant to a real-world social media advertising and marketing job, and I felt like I realized quite a bit about social media advertising and marketing, working with purchasers and dealing with a crew,” mentioned Anna Beth Adcock, a senior majoring in enterprise administration.

All initiatives come with their challenges and the practicum group confronted their fair proportion as they debated content material that will match their objectives, conflicting schedules and dealing remotely.

Ngaocee Wang, a senior in enterprise administration

“Professor Nealon was all the time obtainable to assist reply our questions and help us each time we would have liked assist, akin to giving recommendation on social media content material and explaining the significance of engagement, hashtags and call-to-actions,” mentioned Ngaocee Wang, a senior in enterprise administration.

The digital advertising and marketing practicum course is an experiential studying strategy to the digital market the place pupil teams conduct a consumer audit, put together a 3 week pre-campaign technique, and current marketing campaign outcomes and future digital suggestions to their consumer in a post-campaign presentation. 

Meet the Team

Social Media Marketing

Anna Beth Adcock, senior, enterprise administrationLauren Herrin, alumna ‘21, enterprise administrationNgaocee Wang, senior, enterprise administrationCole Welch, senior, enterprise managementTennyson Mobley, senior, enterprise administration

Paid Search

Zoe Brittain, senior, enterprise managementKayla Brown, senior, enterprise administrationBenjamin Parker, alumnus ‘21, enterprise administrationRicky Herrera, senior, enterprise administration and humanities entrepreneurshipPauline Robert, senior, enterprise administration

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