Advertisers in South East Asia are funneling more ad dollars into mobile video advertising

The Covid-19 pandemic has seen advertisers spend more on mobile video advertising to focus on individuals in lockdown and staying at dwelling.Video ad spending grew by 65% in 2020 as advertisers in shopper items, gaming and monetary providers industries invested in mobile video advertising, in response to a brand new report by InMobi.“Mobile units are now capable of ship a near-seamless video expertise to customers, which is very important in Southeast Asia as a result of measurement of the market right here,” mentioned Rishi Bedi, vp of South East Asia, Japan and Korea at InMobi.“Brands are realising the inherent potential of video advertising in creating actual connections with their clients. From orientation and timing to concentrating on and placement, adopting the best programmatic video ad technique might be essential for corporations to face out in the eyes of the mobile-first shopper.”What did the report discover?

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