Preston Seo is a TikTook creator who movies movies about private finance and entrepreneurship.
Seo began posting movies earlier this 12 months, and now he has about 1.6 million followers.
He advised Insider how a lot he makes from affiliate hyperlinks, sponsorships, and TikTook’s Creator Fund.
See extra tales on Insider’s enterprise web page.
Preston Seo began making TikTook movies this 12 months to simply share recommendations on private finance, investing, and actual property, after being requested about these subjects by his pals.Seo, who works in actual property, did not use TikTook or have it downloaded on his cellphone on the time. But he knew it was the most effective app to make use of for rising an viewers and sharing small items of recommendation, he advised Insider. He uploaded his first video in mid-January, and he has continued to add not less than one video a day since. Now, he has 1.6 million followers on his TikTook account, @thelegacyinvestingshow. He additionally runs a YouTube channel beneath the identical identify (7,000 subscribers) and an Instagram account (14,000 subscribers). “It was surprising to see,” Seo mentioned about his development on TikTook. “I feel the primary time I hit 10,000 views on a video I used to be freaking out. I truthfully did not know what to assume. I simply stored going.” Seo treats TikTook as a facet hustle. When he isn’t making movies, he is working at his full-time job in actual property. To find time for TikTook, Seo mentioned he usually movies his movies in batches for the week on Monday mornings.”I attempt to movie or edit not less than six to 10 new movies for the upcoming week,” he mentioned. “I like to simply do them multi functional go, after which I’ll launch one or two movies a day.” Since rising his account, Seo earns cash every month from the platform by way of TikTook’s Creator Fund, in addition to by way of sponsorships and internet online affiliate marketing.
Most creators, together with Seo, do not rely solely on TikTook’s built-in monetization options, and as a substitute, earn nearly all of their income from model offers, app advertising, merchandise gross sales, or internet online affiliate marketing. For Seo, internet online affiliate marketing is his most profitable income stream.He earned extra from affiliate hyperlinks in 2021 than the opposite income streams he shared with Insider, which had been verified with documentation Seo offered:April: $4,578May: $13,644Affiliate advertising has change into a preferred income supply for some finance-focused influencers. Finance affiliate packages normally supply a set charge per sign-up, and the creators are paid by both receiving a free inventory share or a money cost.Seo has promoted dozens of personal-finance apps, together with Public and WeBull, since he began making movies for TikTook. It’s such a powerful income stream that Seo has actively sought out extra of those sorts of offers. “It’s change into my largest revenue supply since I began monetizing my TikTook over the previous month or so,” he mentioned about internet online affiliate marketing. “When I began, I wrote down an inventory of fifty totally different corporations I needed to be affiliated with. I might say it is a mixture of me reaching out and them reaching out to me.”How a lot Seo earns from sponsorships and TikTook’s Creator Fund Seo additionally earns cash as a creator straight from TikTook, and thru sponsorships.
To earn cash straight from TikTook, customers have to be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views within the final 30 days. Once they attain that threshold, they’ll apply for TikTook’s Creator Fund by way of the app.Seo has a number of TikTook movies with hundreds of thousands of views. His hottest movies characteristic subjects like the right way to generate profits on-line (14 million views), the right way to negotiate the value of a automobile (11 million views), and the inventory market (2 million views).How a lot revenue does he earn straight from these movies? Overall, from January 2021 to May 2021, his account’s estimated income earned by way of TikTook’s Creator Fund was about $1,664, in accordance with documentation he offered. On common, his TikTook account earns between $9 to $38 a day. These earnings are roughly in step with how a lot different creators who’ve shared their revenues with Insider are making on TikTook. For occasion, TikTook creator Kyd Mike (2 million followers) advised Insider in 2020 that they earned $119.87 from TikTook’s Creator Fund between August 18 and 22, 2020 – averaging $23.97 in earnings per day. Seo additionally broke down how a lot he had earned from sponsorships in 2021, which Insider verified with documentation he offered:April: $1,144 May: $2,408On common, Seo mentioned he prices about $600 per sponsored TikTook. He mentioned he turns down about 95% of the offers pitched to him as a result of they do not align along with his content material or do not pay sufficient.
“What it comes right down to, is your viewers and numbers,” he mentioned. “(*1*) your metrics is tremendous necessary when negotiating. Know your value and persist with that.”
