Influencer Marketing Experts launch HawkeZ for Gen. Z

Top social media influencers and entrepreneurs Josh Richards and Griffin Johnson have partnered with Erik Huberman, founder and CEO of Hawke Media, a full-service outsourced CMO, to launch HawkeZ, a brand new advertising company serving manufacturers fascinated with promoting to Gen. Z audiences.
In their new roles, Richards and Johnson will function inventive administrators; Huberman will handle day by day operations of the company.
“Gen. Z isn’t just a brand new up-and-coming era,” Huberman mentioned. “They are making and spending cash. Josh and Griffin are two guys who know find out how to attain this key demographic with rising discretionary earnings.”
The new company is launching with its first signed shopper, Crocs, which has employed HawkeZ as a part of a basic advertising marketing campaign designed to succeed in youthful customers.
Based in Santa Monica, Calif., Hawke Media—one of many quickest rising advertising consultancies within the nation—supplies a variety of companies to each startups and established manufacturers, together with Red Bull, Alibaba and Proactiv, amongst others. A spin-off company, HawkeZ will supply complete promoting and multimedia assist, together with social, search, electronic mail, chatbots, branding, manufacturing and extra.
“To successfully talk with youthful generations, manufacturers want to know find out how to inform their tales in an genuine means,” Richards mentioned. “Griffin and I do know what resonates, and we’re excited to accomplice with companies to construct model loyalty with youthful customers, with the objective of influencing their shopping for selections for many years to come back.”
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