NEW YORK–(BUSINESS WIRE)–Jun 15, 2021–Sermo, the world’s main HCP insights firm and the primary social media platform for physicians, immediately introduced its acquisition of Australia-based market analysis chief, Minter Group. The acquisition expands Sermo’s present panel of 1.3M physicians to embody an extra 50,000+ Asia-Pacific (APAC)-based HCPs, and goals to higher join the pharmaceutical trade to HCPs in rising markets.Since 2003 Minter has constructed quite a lot of analysis panels throughout varied industries together with IT, client and healthcare. For the pharmaceutical and biotech industries, Minter employs multilingual HCPs and analysis facilitators throughout a number of specialties servicing purchasers reminiscent of Ipsos and Optical Strategix.
In addition to enhanced alternatives to take part in market analysis, Minter HCPs will now have entry to Sermo’s social platform advantages together with medical crowdsourcing capabilities, the world’s largest database of 1M peer-to-peer doctor drug scores, specialty-specific academic content material from trade and rather more.“The rise of continual situations and ageing populations in the APAC area, mixed with the truth that Southeast Asia is changing into one of many quickest rising pharmaceutical markets in the world, means the necessity for HCP insights with the potential to assist ship secure and efficient remedy choices to sufferers has by no means been better,” mentioned Peter Kirk, Sermo CEO. “We’re excited to welcome Minter prospects into a bigger international initiative to amplify the voice of physicians and finally, assist higher affected person outcomes.”About SermoSermo turns doctor expertise, experience, and observations into actionable insights for the worldwide healthcare neighborhood. Engaging with greater than 1.3 million HCPs throughout 150 nations, the corporate gives physicians with a social platform and distinctive neighborhood that fosters impactful peer-to-peer collaboration & discussions about points which might be essential to them and their sufferers. Sermo provides on demand entry to physicians by way of a set of proprietary know-how to present enterprise intelligence that advantages pharmaceutical, healthcare companions, and the medical neighborhood at giant. To be taught extra, go to www.sermo.comView supply model on businesswire.com:https://www.businesswire.com/information/house/20210615005353/en/CONTACT: Media:
Alexander [email protected]: AUSTRALIA/OCEANIA AUSTRALIA UNITED STATES NORTH AMERICA NEW YORKINDUSTRY KEYWORD: SOCIAL MEDIA DATA MANAGEMENT OTHER COMMUNICATIONS TECHNOLOGY AUDIO/VIDEO MARKETING PHARMACEUTICAL COMMUNICATIONS GENERAL HEALTH HOSPITALS TELECOMMUNICATIONS SCIENCE SOFTWARE OTHER SCIENCE RESEARCH HEALTHSOURCE: SermoCopyright Business Wire 2021.PUB: 06/15/2021 08:00 AM/DISC: 06/15/2021 08:02 AMhttp://www.businesswire.com/information/house/20210615005353/en
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