Video continues to develop as an asset for entrepreneurs, however new analysis means that not everybody has metrics in place to gauge the effectiveness of this kind of content material.
Vidyard just lately printed its “2021 Video Benchmark Report,” and statistics confirmed that general, the bulk of entrepreneurs (34%) solely have “fundamental” video content material effectiveness measures in use. About 32% mentioned they’ve “intermediate” video content material effectiveness measures in place, whereas 27% admitted they don’t have anything in any respect.
About 65% of entrepreneurs highlighted the significance of accessing video-viewing information to qualify leads, have interaction prospects and affect offers, in response to the authors of the report. Last yr, 73% of firms mentioned they’re utilizing some kind of video analytics.
The Continued Growth in Video Marketing
Despite the challenges related to attribution and video content material, earlier analysis signifies that this kind of content material will seemingly be a mainstay for a while to come back.
Wyzowl carried out “The State of Video Marketing 2021,” and information steered that greater than 99% of entrepreneurs who use video for as half of their content material advertising and marketing packages will proceed to take action all through the rest of the yr. About 96% will both improve (67%) or keep (29%) their spend in this space.
Back in 2016, roughly 61% of entrepreneurs mentioned they use video as a advertising and marketing device. This has risen to 86% as of 2021, and the researchers behind the report keep that there nonetheless stays potential for development.
