MSF hunts for digital agency months after naming social media partner

The Ministry of Social and Family Development (MSF) is looking out for an agency to handle digital duties for a interval of two years, with an possibility to increase for as much as two extra years. According to a Gebiz tender doc seen by MARKETING-INTERACTIVE, the agency will help MSF’s digital communications efforts and remodel its eco-system of digital platforms to raised serve and have interaction residents. Duties embody digital auditing and technique, content material planning, social media buys administration companies, account administration companies, content material improvement, digital campaigns, common content material evaluation and opinions, and group administration and consumer engagement. 
The agency can be accountable for constructing stronger MSF model consciousness and affinity, by means of helping with long-term improvement of digital technique and each day content material programming. A briefing will likely be held on 28 June at 2.30 pm through Zoom and the tender closes on 12 July. MARKETING-INTERACTIVE has reached out to MSF with questions concerning the pitch.
The tender for a digital agency comes months after it concluded its social media pitch in March this 12 months, appointing One9ninety to deal with the account. One9ninety is accountable for offering end-to-end and built-in social media advertising and marketing options for the Facebook and Instagram channels of National Council on Problem Gambling. This adopted a pitch known as in January this 12 months which noticed 16 companies vying for the account, together with Edelman, KRDS, Mediacorp, and Metia Group. According to the tender doc then, the appointed social media agency is required to formulate a social media technique, content material, promoting technique and campaigns.
MSF beforehand labored with Asia PR Werks in 2018 for PR duties. Seven different companies together with Burson-Marsteller, Publicis Singapore, Ninemer Public Relations, and Tactic PR have been vying for the account then. Asia PR Werkz was tasked to boost consciousness of the Ministry’s Rehabilitation and Protection Group’s work, which included caring for and defending kids and weak adults from abuse, neglect and self-neglect. 
Photo courtesy: 123RF

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