The Impact of COVID-19 on Content Marketing

Pretty a lot all of us would agree that 2020 was a dreadful 12 months. Thus far, its successor looks as if it’s shifting in a a lot more healthy course (knock on wooden), however the truth stays: There’s lots of dangerous information to go round. Do not consider us? Just flip on the information or swap over to your Twitter feed. For your content material advertising efforts to succeed, chances are you’ll must double down on problem-solving potential, inspirational messages, and something that helps folks really feel good. At this level, it seems like the peak of cliché to speak about how COVID-19 has modified every little thing. To that finish, I like to recommend a value-focused content material advertising marketing campaign that may present one thing related and helpful to go looking engine customers, and thus discover the favor of Google’s algorithms. In brief, customers crave uplift, and that’s one thing a superb content material advertising plan can ship. As you start to really feel a bit of optimism, a way that COVID is lastly starting to fade, channel that optimism into your content material advertising. So, at the same time as most of us get vaccinated and shift again towards our pre-pandemic patterns, there are some vital methods wherein content material advertising will bear COVID’s imprint. In truth, the businesses which were probably the most trustworthy and forthcoming with their prospects, displaying actual candor about how they’ve been dealing with the pandemic, are those which have seen the best groundswells of help. And even now that persons are feeling extra comfy in brick-and-mortar shops, rather a lot of customers nonetheless choose to do their analysis prematurely, Googling round for native companies to confirm that they’re nonetheless open, that they’ve good critiques, and that they appear moderately protected. Content that’s damaging or pessimistic in tone is more and more in danger of being tuned out, whereas content material that’s extra constructive in its tone stands a better likelihood of breaking by way of. The various is to danger discovering out simply how little endurance folks have for content material that obfuscates or beats across the bush.

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About the Author: Amanda