Uganda and Ethiopia have agreed to cooperate in areas of tourism promotion.
The partnership, officers say will embrace amongst others airline partnerships, joint video advertising initiatives, inflight magazines; change packages in hospitality trade coaching and ability improvement in memento making.
Ethiopia’s Ambassador to Uganda Alemtsehay Meseret revealed the event throughout a webinar that was organized by the Embassy beneath the theme, “Discover why Ethiopia is the origin of a lot”.
Meseret identified that apart from sharing related philosophical views akin to Pan African-ism, Uganda and Ethiopia additionally occur to be the supply of the White and Blue Nile.
She added that this association can even can even discover complementary tourism property and locations of the 2 international locations that may be mixed as a way to create single regional tour packages.
On her half, Ugandan Tourism Board (UTB) CEO Lilly Ajarova, Ajarova mentioned the board had recognized intra-Africa tourism as a key market alternative to Uganda.
As a consequence, she mentioned it was essential to discover the potential tourism partnerships between the 2 international locations in joint advertising and promotion; organizing joint itineraries and familiarization journeys between the 2 international locations.
President of Uganda Tourism Association (UTA) Pearl Kakooza emphasised the necessity to promote inter and intra-Africa tourism.
A visitor grabbing some bites apart from a espresso stall on Thursday (1)
Kakooza defined that the continent has enormous tourism property and inhabitants which might take in tourism merchandise of the 54 international locations.
She urged stakeholders of the 2 international locations to harness the shared and complementary tourism merchandise in areas of tradition, agro-tourism particularly contemplating the truth that they’re the origin of religion based mostly tourism, arabica and robusta espresso.
