DiGennaro Communications Expands Leadership Team and

NEW YORK, June 28, 2021 (GLOBE NEWSWIRE) — DiGennaro Communications (DGC), the main unbiased B2B public relations company serving the advertising and marketing and media sectors, is delivering on its imaginative and prescient, and making massive investments in its future with a key promotion and two senior hires associated to a restructuring of its core enterprise and elevated give attention to client and tech. DGC celebrated its 15-year anniversary on January 1, 2021. DGC Founder and CEO Samantha DiGennaro and President and COO Maxine Winer introduced as we speak the promotion of 11-year company veteran Mary-Elisabeth Ghanem to Senior Vice President and Director of its newly shaped Creative, Media & Marketing follow, comprised of the company’s core shopper base, together with new shoppers Hathway, Musicbed, Purpose and WONGDOODY, and lately returning shoppers, resembling The Marketing Arm (OMC) and United Collective/Gallegos United. The company additionally employed client PR skilled Brooke Geller as Senior Vice President, Consumer & Lifestyle, to guide and develop the company’s B2C follow and to formalize the company’s influencer advertising and marketing providing. Geller will construct upon the company’s deep expertise with Feld Entertainment’s reside properties, resembling Disney on Ice, Sesame Street Live, Marvel Live, and others in addition to latest wins resembling Van Gogh: The Immersive Exhibit and CAUSEBOX, a sustainable month-to-month subscription service DGC lately took by means of a rebrand to Alltrue. Another seasoned communicator, Kristen Morquecho, joined as Senior Vice President to supervise the company’s rising tech portfolio, together with new shoppers resembling eko, tvScientific, QuickFrame and others. Her deep experience within the media and leisure industries, particularly in digital and cell content material, apps, e-commerce, advertising and marketing options, adtech and expertise platforms, makes her splendid to assist lead DGC’s enlargement in these sectors. Morquecho relies in Los Angeles, the place DGC has lengthy had a major presence and shopper base. All three report back to Winer, who joined DGC from FleishmanHillard in January 2020. Rounding out the company’s senior management staff is CFO Tony Cofone, who joined DGC in March 2020 after an extended profession as North American CFO of MSL. “With the exponential development we’ve seen up to now in 2021, that is the right time so as to add construction that positions us to additional scale the enterprise, constructing round skilled subject material specialists in MaryLiz, Brooke and Kristen to drive larger ranges of accountability and worth to our shoppers,” defined DiGennaro. “DGC was constructed on the worth prop of serving not solely as communications strategists to our c-level shoppers, but in addition as deeply skilled enterprise counselors and consiglieri. The imaginative and prescient is to personal that very same worth prop that has served us so nicely in our core advertising and marketing and media enterprise, and to recreate it for different core verticals — tech, client, music and leisure.” Winer believes the key to the agency’s capability to climate the challenges of 2020 and capitalize on present alternatives lies within the very purposeful path she and DiGennaro have cast to maneuver the company ahead. “We’re not increasing only for the sake of enlargement; we’re making very intentional investments within the shoppers, industries and folks we consider are the way forward for our company,” she stated. “You received’t see us chasing each shiny object that comes our manner; we’d a lot moderately focus the place we all know we will add probably the most worth to our shoppers and create the perfect profession alternatives for our folks. That is the lens by means of which we take into account all choices: Is it good for our shoppers? Is it good for our folks? Just one isn’t ok; it must be each.” About Mary-Elisabeth GhanemGhanem, who first joined DGC in 2007, is a boomerang, having left the company for a number of years to go in home at Yahoo, the place she managed B2B communications. Later, she was Global Director of Corporate Communications at Sapient. Since re-joining DGC in 2014, Ghanem has served as senior counsel and staff lead for lots of the company’s advert, media, and advertising and marketing shoppers, together with manufacturers from each holding firm – WPP, Omnicom (OMC), Interpublic Group (IPG), Havas, Publicis, Dentsu and Cheil – in addition to shoppers resembling Spotify, Pinterest, LinkedIn and TikTok. About Brooke GellerGeller is a seasoned advertising and marketing strategist and public relations skilled with deep expertise in leisure, magnificence, luxurious vogue, meals, and spirits. As Senior Partner at Finn Partners, she created and constructed the company’s first ever influencer division, FinnFluence. Prior to that, she spent seven years as a Senior Vice President at Dan Klores Communications, the place she oversaw a portfolio of luxurious, vogue, magnificence, and particular occasion shoppers, together with L’Oréal Paris, Clinique, Range Rover, Cos bar, Belvedere, Moët & Chandon, Jaguar, ULTA Beauty, Teva, and Origins, amongst others. Earlier, she had stints with Rogers & Cowan, Harrison & Shriftman and Ruder Finn. She started her profession at Rubenstein. About Kristen MorquechoA senior communications strategist, Morquecho has intensive expertise counseling senior management throughout each Fortune 500 and startup corporations, together with Farmers Insurance, Oracle Data Cloud, and Citysearch. Most lately, she was Head of Corporate Communication for Atom Tickets, an award-winning begin up that dropped at market a revolutionary social film ticketing app and web site. Prior to that, Morquecho held management roles at Yahoo, the place she drove improvement of the media story for Yahoo’s media community and promoting merchandise, and YellowPages.com, the place she grew consciousness of the corporate’s house companies for customers and advertising and marketing instruments for small companies. About DiGennaro CommunicationsDiGennaro Communications (DGC) is a full-service unbiased PR and strategic communications company. Founded in 2006 by Samantha DiGennaro, the company gives technique, media relations, trade advertising and marketing, content material creation, government thought management and visibility, audio system’ bureau, social media advertising and marketing, influencer relations, market intelligence, disaster communications and coaching companies. With a staff of greater than 30 communications strategists and former journalists/editors, DGC delivers entry to nearly each reporter, convention organizer and trade influencer its shoppers need to attain. Headquartered in New York City, the company additionally has a presence in Chicago, Los Angeles, Austin, and the UK/France. Learn extra right here: www.digennaro-usa.com A photograph accompanying this announcement is on the market at https://www.globenewswire.com/NewsRoom/AttachmentNg/5f31b9e1-9f39-4766-ac15-9e74958fad1e

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