Burnley-based Bellyflop TV has created a video showcase to promote Burnley and Padiham aimed toward encouraging residents back onto native excessive streets now that Covid restrictions are easing.
Commissioned by Burnley Borough Council and its companions, and paid for out of the Government’s Reopening High Streets Safely and Welcome Back funds, the video reminds residents about all of the issues that make the 2 cities so nice, and incorporates a choice of the native business house owners prepared and ready to welcome them back.
Mark Robinson of Bellyflop TV mentioned: “We have been actually happy to be chosen to make this movie. We love Burnley and need to see it thriving once more, and this video will hopefully help by getting locals to begin visiting once more after months of avoiding city centres thanks to Covid lockdown. Drawing on our expertise of working in actuality tv we additionally wished to share a number of the actual life experiences of native companies who’re wanting ahead to welcoming prospects back.
“When making the movie, we had two predominant teams of individuals in thoughts. The first are in all probability a bit reluctant to head into city and so we wished to create one thing that will reassure them about all the security measures that companies have in place to shield them. The second group might be already far more comfy getting out and mixing once more, and so we wished to remind them that we’re not fairly out of the woods but and that it’s necessary to nonetheless observe the ‘palms, face, area’ steerage.
“It was a pleasure working collaboratively with Burnley Borough Council, Burnley BID and Burnley Place Brand to help share the positivity that the easing of restrictions has introduced.”
Rachel Bayley, Burnley Place Brand Manager added: “As model supervisor for Burnley, it was necessary the movies showcased the unimaginable excessive streets we’ve to supply in Burnley and Padiham. Both are very totally different however improbable buying and leisure experiences. We’re happy with the truth that locals have supported their excessive streets throughout these troublesome previous 12 months, however it’s nice to see individuals out and about as soon as once more, being as protected as potential and having respect for his or her fellow buyers and companies.
“Bellyflop wanted to stability the necessities of exhibiting the security of our excessive avenue expertise and business suggestions with a enjoyable and pleasant method to appeal to customers, and they managed to just do that. They have been environment friendly and organised and made the method simple from begin to end.”
The Reopening High Streets Safely fund is a £50 million pot accessible to councils in England that was initially introduced in 2020 and from which Burnley Borough Council was allotted £78,757. In April this 12 months, a further £56 million from the European Regional Development Fund (ERDF) was made accessible to English councils as a part of the Welcome Back fund.
Together, the funds are designed to permit native authorities like Burnley Borough Council to put in place extra measures to create and promote a protected surroundings for native commerce and tourism, notably in excessive streets as their economies reopen.
