Mass Appeal has introduced two key government hires.Jessica Rivera will serve as the General Manager, Music, whereas Jenya Meggs will serve as the Senior Vice President of Content.Both Rivera and Meggs will work carefully with the corporate’s CEO Peter Bittenbender and co-founder, Hip Hop legend Nas.In this position, Rivera will oversee artistic and day-to-day operations of Mass Appeal’s music division; label, publishing and contributing throughout Mass Appeal’s different two divisions in content material and artistic providers.Serving alongside Mass Appeal’s Chief Creative Officer Sacha Jenkins, Meggs will spearhead programming methods and partnerships for Mass Appeal.In her former position as Head of Artist Relations for YouTube’s West Coast territory, Rivera’s achievements included heading up a livestream-based advertising marketing campaign that resulted in Mariah Carey’s All I Want for Christmas Is You hitting No.1 on the Billboard Hot 100 for the primary time ever.Rivera spent 11 years at Universal Music Publishing Group (UMPG), the place she held the place of Executive Vice President/Head of East Coast Operations and Creative.She additionally labored with songwriters/producers behind greater than 25 chart-topping singles, together with the 12-times-platinum Love The Way You Lie by Eminem ft Rihanna, the 11-times-platinum Uptown Funk by Mark Ronson ft. Bruno Mars; and the certified-diamond Radioactive by Imagine Dragons (one of the best-selling songs in music historical past).Before becoming a member of Universal, Rivera signed Rihanna at 16-years-old to her first publishing deal EMI.Before becoming a member of the Mass Appeal group, Meggs served as the Original Content Producer for Apple Music, the place she developed the streaming platform’s Up Next New Artist Program.Additionally, Meggs offered and produced the BET Web Series Brooklyn Blue Sky (2017), as nicely as government produced the BET George Floyd Special (2020).Prior to working in manufacturing and growth, Meggs started her profession working within the video advertising division at Universal Music Group and later Warner Music Group.She’s led the video advertising campaigns for GRAMMY Award-winning and multi-platinum promoting artists, such as JAY-Z, Mariah Carey, Janet Jackson, Rihanna, Kanye West, Common and Jill Scott.Over the previous yr, Mass Appeal has been working to develop the platform, #HipHop50, aimed toward celebrating Hip Hop’s fiftieth anniversary.Both Rivera and Meggs will assist lead the cost for Mass Appeal’s #HipHop50 program. Rivera will work with Nas to supervise a number of unique music tasks aimed toward celebrating Hip Hop’s unimaginable historical past.Meanwhile, Meggs will spearhead the content material partnership with Showtime/ViacomCBS, which can embody unscripted collection and options, podcasts and digital shorts.Over the following six months, Mass Appeal will probably be asserting varied partnerships for his or her #HipHop50 platform with corporations in verticals starting from unique music, content material, podcasts, reside experiential, merchandise, schooling, publishing and extra – together with a charitable element connected to the whole lot.“Great second as the group expands with the hiring of Jessica and Jenya, each of whom I’ve had the pleasure of realizing and working with for years.”NasNasir “Nas” Jones stated: “Great second as the group expands with the hiring of Jessica and Jenya, each of whom I’ve had the pleasure of realizing and working with for years.“I look ahead to working with Jessica as the GM of the label, Jenya as the SVP of content material and collectively as a group as we scale our #HipHop50 program and Mass Appeal’s total enterprise.”“It’s an inspiring time to hitch Mass Appeal and proceed to construct the music division and elevate the artist’s narrative by means of the synergy of Music and media.”Jessica RiveraRivera stated: “It’s an inspiring time to hitch Mass Appeal and proceed to construct the music division and elevate the artist’s narrative by means of the synergy of Music and media.“Hip Hop 50 will uniquely carry collectively these worlds of creativity, all to rejoice Hip Hop’s fiftieth anniversary!”“I’m excited to make use of my skills and be part of Mass Appeal on this journey, to increase the narrative of movie and TV, whereas creating distinctive content material.”Jenya MeggsMeggs added: “I’m excited to make use of my skills and be part of Mass Appeal on this journey, to increase the narrative of movie and TV, whereas creating distinctive content material.“Mass Appeal has brilliantly created a path for genuine storytelling journeys. Hip-Hop 50 will carry collectively the perfect we have now to supply to serve the tradition probably the most defining celebration it deserves.”“Both Jessica and Jenya carry an incredible quantity of expertise, ardour and relationships to the corporate at a time that would not be extra thrilling.”Peter Bittenbender Peter Bittenbender stated: “Both Jessica and Jenya carry an incredible quantity of expertise, ardour and relationships to the corporate at a time that would not be extra thrilling.“Having management of their degree round #HipHop50 is a dream come true and I’m trying ahead to what’s to come back.”Sony Music‘s The Orchard inked a strategic partnership with Mass Appeal Records in May.Music Business Worldwide
