DiGennaro Communications (DGC), the main unbiased B2B public relations company serving the advertising and marketing and media sectors, is delivering on its imaginative and prescient, and making huge investments in its future with a key promotion and two senior hires associated to a restructuring of its core enterprise and elevated concentrate on client and tech. DGC celebrated its 15-year anniversary on January 1, 2021.
DGC Founder and CEO Samantha DiGennaro and President and COO Maxine Winer introduced as we speak the promotion of 11-year company veteran Mary-Elisabeth Ghanem to Senior Vice President and Director of its newly fashioned Creative, Media & Marketing follow, comprised of the company’s core shopper base, together with new purchasers Hathway, Musicbed, Purpose and WONGDOODY, and lately returning purchasers, resembling The Marketing Arm (OMC) and United Collective/Gallegos United.
The company additionally employed client PR knowledgeable Brooke Geller as Senior Vice President, Consumer & Lifestyle, to guide and develop the company’s B2C follow and to formalize the company’s influencer advertising and marketing providing. Geller will construct upon the company’s deep expertise with Feld Entertainment’s stay properties, resembling Disney on Ice, Sesame Street Live, Marvel Live, and others in addition to latest wins resembling Van Gogh: The Immersive Exhibit and CAUSEBOX, a sustainable month-to-month subscription service DGC lately took by way of a rebrand to Alltrue.
Another seasoned communicator, Kristen Morquecho, joined as Senior Vice President to supervise the company’s rising tech portfolio, together with new purchasers resembling eko, tvScientific, QuickFrame and others. Her deep experience within the media and leisure industries, particularly in digital and cell content material, apps, e-commerce, advertising and marketing options, adtech and expertise platforms, makes her ultimate to assist lead DGC’s growth in these sectors. Morquecho is predicated in Los Angeles, the place DGC has lengthy had a major presence and shopper base.
All three report back to Winer, who joined DGC from FleishmanHillard in January 2020. Rounding out the company’s senior management crew is CFO Tony Cofone, who joined DGC in March 2020 after an extended profession as North American CFO of MSL.
“With the exponential progress we’ve seen up to now in 2021, that is the right time so as to add construction that positions us to additional scale the enterprise, constructing round skilled subject material specialists in MaryLiz, Brooke and Kristen to drive larger ranges of accountability and worth to our purchasers,” defined DiGennaro. “DGC was constructed on the worth prop of serving not solely as communications strategists to our c-level purchasers, but additionally as deeply skilled enterprise counselors and consiglieri. The imaginative and prescient is to personal that very same worth prop that has served us so effectively in our core advertising and marketing and media enterprise, and to recreate it for different core verticals — tech, client, music and leisure.”
Winer believes the key to the agency’s capacity to climate the challenges of 2020 and capitalize on present alternatives lies within the very purposeful path she and DiGennaro have solid to maneuver the company ahead.
“We’re not increasing only for the sake of growth; we’re making very intentional investments within the purchasers, industries and other people we consider are the way forward for our company,” she mentioned. “You gained’t see us chasing each shiny object that comes our manner; we’d a lot fairly focus the place we all know we will add probably the most worth to our purchasers and create one of the best profession alternatives for our folks. That is the lens by way of which we take into account all choices: Is it good for our purchasers? Is it good for our folks? Just one isn’t ok; it must be each.”
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