Here’s a enjoyable truth not many people are conscious of – in the present day, 30 June, marks World Social Media day. Social media has grow to be part of our on a regular basis life, and has quick established itself as a essential software for communications and connection for manufacturers and customers alike.
According to media experiences, World Social Media day was first celebrated by Mashable on 30 June 2010 to spotlight its rising significance. The early social media platforms that many people might need heard about have been the likes of MySpace and Friendster. Today, headlines are sometimes stolen by the likes of Twitter, Instagram, LinkedIn, Snapchat, TikTookay, WeChat and naturally Facebook, which nonetheless boasts the very best utilization.
Data by Hootsuite and We Are Social additionally discovered that as of January 2021, over 53% of the world’s inhabitants was related over social, which was an over 13% improve from the earlier 12 months. Below are another attention-grabbing statistics discovered by Hootsuite and We Are Social.
In Hong Kong particularly, there are about 6.44 million social media customers as of 2021, stated the examine by Hootsuite and We Are Social. This marked a 110,000 improve from 2020 and 2021. The variety of social media customers in Hong Kong was roughly 85.6% of the inhabitants. Around 44.2% of customers aged between 16-64 in Hong Kong use social media for model analysis and 34.3% in the identical age group use it for work.
In gentle of the rising significance of social media, we turned to our 2021 Agency of the Year Hong Kong outcomes to seek out out who our judges thought have been the 5 finest social media agencies in Hong Kong. We’ve listed our top 5 winners alphabetically. Our listing of agencies under received over our unbiased panel of high-calibre, client-side entrepreneurs not solely by displaying the work they’ve completed for purchasers, but additionally by way of their want to nurture expertise and create proprietary merchandise for execution of world class campaigns.
Branding Records prides itself on being versatile, adaptable and impressive. Currently it has a workforce of 14 primarily based out of Hong Kong, and 5 in Shanghai. The company has over 200 purchasers worldwide, and works with manufacturers resembling Asia Financial Holdings, East Asia Super League, Furla, Moschino, Salvatore Ferragamo, Slumberland, Visa and plenty of others. Over the previous few years, the company has additionally made an effort to collaborate with startups and non-profits resembling blüüm, Fusang, the Karen Leung (*5*), and UniTrust, to call a number of.
As an agile boutique company, the company divides its companies into three classes: model growth, digital advertising and model activation. Its model growth companies embody defining model methods, naming and creating logos, crafting a model picture, and mapping out detailed methods for purchasers.
Digital advertising can also be a core facet of the company because it helps purchasers determine and goal key neighborhood advocates on social media. It additionally helps purchasers with efficient posting schedules and techniques, search engine key phrase rating, and marketing campaign monitoring. As for model activation, it helps purchasers strategise social media advertising to drive visitors in bodily areas, enrich retail shops with artistic design and interactive options, and gamify shops for distinctive model experiences to spice up each on-line and offline engagement.
Full service digital advertising company Fimmick has been round for over 12 years and is headquartered in Hong Kong. The company offers customised built-in digital advertising, social media advertising, programmatic and automatic internet advertising, artistic advertising campaigns, content material advertising, video manufacturing, cell first advertising, buyer relationship administration, and influencer advertising options.
It can also be a most well-liked associate of the Facebook Marketing Partner Programme for agencies, and has been working carefully with main trade leaders resembling Google and LinkedIn.
The company has labored with notable manufacturers resembling AIA, Nestle, Shiseido, ASUS, Samsung, Panasonic, Coca-Cola, 3M, DBS, Bossini, and plenty of others.
Currently, its workforce has over 120 abilities in Hong Kong with a majority of them being Millennials and Gen Z-ers. To guarantee these abilities are nurtured, mentors and job rotation schemes are created. Learning programmes and allowances are additionally offered by the company to maintain them abreast of trade traits. Fimmick usually organises webinars, Weekly Learning Wednesdays and Digital Fridays for its workers to study by way of instructing as effectively.
Last 12 months, it additionally enabled versatile working hours and distant working for its workers. It additionally expanded its account servicing, content material artistic digital partnership and development and CRM departments.
Krew has made a reputation for itself as a drive to be reckoned with. Over the previous 12 months, Krew has doubled its headcount to 35 full time abilities and turned the downtime confronted by agencies in 2020 to a possibility for development. Some of its purchasers embody AIA, Sun Hong Kai, Towngas, ChinaChem, UPD HK and Wheelock.
Using its analytic software, KREWatch, the workforce has banked massive on information to optimise its companies. Evolving from the 2020 model, KREWatch 2.0 has been upgraded with options resembling viewers concentrating on mapping and key phrase and hashtags information advice. The workforce superior its proprietary analytic software to deal with the rising on-line penetration and its massive information help gave purchasers the boldness to pursue on-line advertising initiatives.
It additionally not too long ago launched its content material hub Lifenews HK! which helps develop content material and launch impactful dwell broadcasts for purchasers with the assistance of knowledgeable video manufacturing workforce. Last 12 months the workforce additionally made a rent to construct its monetary information workforce. To guarantee its groups are educated holistically, Krew conducts intensive cross-industrial coaching periods all year-round. The workforce additionally has ambitions to increase its digital and social companies to China and Macau in the close to future.
Meology believes in leveraging the true energy of social to assist purchasers develop in the face of adversity. Some of the purchasers it has labored with embody Cathay Pacific, Toyota, Lexus, Jardines, Mannings, Sunkist, MSIG, Blueair and plenty of others.
Meology prides itself in specializing in the human expertise and creates social methods that empower individuals and types going through new challenges offered by the pandemic. Much of its ethos with regards to social media additionally drives its expertise acquisition and retention. For instance, final 12 months amidst the lockdown, the company determined to place the psychological wellness of its individuals first, and empowered the groups to do what they do finest by way of versatile working preparations, and common digital thought workshops.
Giving again to the trade can also be important to the company which frequently conducts workshops for native corporates and SMEs. During these workshops, Meology shares its insights and experiences to assist attendees unleash their potential by way of eCommerce and social media. It additionally appears to uncover contemporary views from new generations that can rework into nice concepts and drive behavioural adjustments. It is understood for its professionalism and best-in-class digital advertising expertise.
New iMedia Solutions
New iMedia Solutions has over 13 years of expertise working with purchasers from over 40 completely different industries. In 2020, it introduced on board over 150 new purchasers. The company believes in exploring new companies driving on market traits and purchasers’ wants. One ongoing growth by the workforce is across the house of synthetic intelligence (AI) to reinforce marketing campaign efficiency for purchasers.
Some of its key social media purchasers embody American Express, Coach, Agnesb, DKSH, Tissot, Hong Kong Baptist University amongst others. Some of the options it offers purchasers are social media and content material advertising, artistic content material creation and consumer expertise, search engine advertising and optimisation, eCommerce options, and programmatic promoting.
Putting its individuals first is a precedence for brand new iMedia options. With distant working taking on final 12 months, it discovered its video lessons significantly helpful for its abilities to study and preserve their digital information contemporary. It has additionally created a self-owned on-line information hub the place its abilities may entry the newest digital traits, market insights and consumer work showcases to seek out inspiration and world class concepts.
Clearly, its technique in placing expertise first is paying off because it boasts a 21% expertise depend who’ve been with the company for over 10 years, and 39% of abilities with over 5 years with the company.
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