Bodegas Montecillo Announces Parallel 36 as Agency of Record

June 30, 2021
Bodegas Montecillo, Rioja’s third established vineyard, introduced right this moment Parallel 36 as its company of report to supervise and collaborate on media relations, occasion manufacturing, retail promotions and digital and influencer advertising for his or her a hundred and fiftieth anniversary celebrations. All occasions goal to coach media, commerce and customers on the household legacy and authenticity of Bodegas Montecillo wines.
Founded in 1870, Bodegas Montecillo is the primary and oldest vineyard within the city of Fuenmayor and one of the pioneering wineries within the D.O.C. Rioja. The vineyard has stored the winemaking traditions, sustaining a traditional fashion that actually expresses the area’s id and perpetuates the imaginative and prescient of the founder, Celestino Navajas. This yr, Bodegas Montecillo celebrates 150 years of custom, excellence and high quality. Kicking issues off with a media-only digital tasting in September, attendees will discover the vineyards with winemaker Mercedes Garcia, adopted by a tasting of a range of wines that embrace present releases and traditional vintages, that spotlight the standard and magnificence of Bodegas Montecillo.
“We are very excited to have fun 150 years of authenticity and constant high quality. Thanks to our rigorous choice of solely one of the best grapes, we’re proud to provide expressive wines that stand out for his or her magnificence, complexity and steadiness” says Chief Executive Winemaker Mercedes García Rupérez. “As we proceed to observe the reopening of US states, we’re excited to have fun Bodegas Montecillo not solely nearly, but additionally in-person once more.”
Throughout the autumn, Bodegas Montecillo will proceed the festivities with in-person occasions by taking part within the twenty eighth Annual Great Match, organized by the Trade Commission of Spain, through which the newest vintages of Spanish wines are launched to wine business professionals and customers. Surrounding the Great Match, Bodegas Montecillo may even be showcased by way of media one-on-ones and commerce dinners.
Bodegas Montecillo will accomplice with eating places in New York and Miami to have fun ‘Bodegas Montecillo & Tempranillo Discovery Week’ by pairing a range of wines with regional-inspired tapas. Participating retailers will obtain the area’s conventional Cinco Jotas Jamón Ibérico along with instructional POS supplies to encourage client curiosity within the promotions. All companions will probably be featured on a Bodegas Montecillo Discovery Week web site and promoted by way of social media adverts and influencer partnerships.
Looking forward to 2022, Bodegas Montecillo will host an unique press journey, their first one publish pandemic, the place visitors will discover the area, Bodegas Montecillo wines and gastronomy of Spain.
For extra data on Bodegas Montecillo and this yr’s festivities, please contact [email protected] or [email protected]
About Bodegas Montecillo
Bodegas Montecillo was born in Fuenmayor, one of the cities with the longest historical past and custom within the Rioja Alta. Bodegas Montecillo crafts high quality wines with a novel persona, by way of their state-of-the-art location and the choice of one of the best uncooked supplies to ship age-worthy wines. (*36*), it symbolises the philosophy of the vineyard: a vocation and a personality, stemming from the origin and basis of what’s discovered within the vines. Bodegas Montecillo manages to be coherent and supply constant high quality yr after yr, because of the rigorous choice of grapes, deep expertise of growing old in barrels and bottles leading to wines that stand out for his or her magnificence, complexity and steadiness.
About Parallel 36
Parallel 36 focuses on advertising and communications offering strategic recommendation and execution for manufacturers within the beverage alcohol class. A ‘enterprise outcomes’ oriented company, Parallel 36 integrates enterprise improvement, commerce advertising, and client activations experience with digital advertising, content material creation and media relations. Leveraging relationships throughout the U.S. beverage alcohol business, Parallel 36 accelerates success of shoppers.

Share article on social media or e mail:

You May Also Like

About the Author: Amanda