How affiliate marketing drives traffic to retailer websites
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Tabitha Cassidy
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Jun 28, 2021
With digital media channels like social media and blogs persevering with to achieve reputation with shoppers, on-line retailers can faucet into extra affiliate marketing alternatives by working with standard personalities or publications to attain new customers. But like most of marketing, not each affiliate channel will work for each kind of retailer.
The affiliate subsection of digital marketing intersects with each social media and content material marketing, but it surely makes use of one other medium—comparable to influencers, bloggers, on-line personalities, information publications, offers and coupon websites, and extra—to generate gross sales or promote manufacturers. Popular affiliate channels embrace:
Blogs
Coupon and offers websites
Online information or journal publications
Social media
In a May/June 2021 Digital Commerce 360 survey, 39.2% of 143 retailers stated affiliate marketing is efficient—both considerably (21.7%) or very (17.5%) efficient. Comparatively, retailers ranked associates’ effectiveness forward of Amazon adverts, different market adverts and SMS/textual content messaging adverts, however stated the marketing technique is much less efficient than e mail marketing, influencer marketing, cell adverts, content material marketing, paid search and social media promoting.
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