Known as the corporate that fully modified the lives of retail-obsessed fashionistas with the creation of the first-ever influencer-driven shopper purchasing app, LIKEtoKNOW.it, it’s no shock rewardStyle is ramping up for extra progress. RewardStyle, the trade’s dominant monetization platform for influencers and the mum or dad firm of the favored LIKEtoKNOW.it purchasing app, is rebranding its total platform below one identify: LTK.
To guarantee consistency, simplicity, and purchasing success, the billion-dollar firm determined to unify its two manufacturers. As LTK, the one-stop-shop platform will enable manufacturers to leverage retail efficiency information; encourage influencers throughout all totally different areas of curiosity to create, handle, and develop their very own ecommerce storefront, the LTK Shop; and proceed to make purchasing as swift as doable.
Thanks to rewardStyle, influencers are actually in your Instagram feed, in your espresso desk, and a part of your purchasing expertise. A pioneer in international influencer advertising, the corporate is behind each shopaholic’s favourite app, LIKEtoKNOW.it, and drives tens of millions in retail gross sales every year.
Built by shiny, daring, and Dallas-bred redhead Amber Venz Box and her husband, Baxter Box, LIKEtoKNOW.it monetizes style influencer’s distinctive content material. In 2011, the couple constructed rewardStyle and in 2017, the couple launched its LIKEtoKNOW.it cell app.
Powered by first-of-its-kind expertise, in its first 9 months, LIKEtoKNOW.it welcomed 1 million buyers. LIKEtoKNOW.it, the “largest influencer platform on this planet,” is a heavy-traffic app that actually made Instagram shoppable and in flip ignited the influencer trade.
For the primary time, customers got the distinctive means to immediately buy actual merchandise in style, magnificence, dwelling, and household that they seen on high-profile accounts. In addition, the platform handed style influencers a newfound approach to monetize their social media.
It turned the go-to place for the subsequent technology of bloggers who might join with cell shoppers by means of the rewardStyle platform and earn financial acquire for content material creation.
“As a B2B2C platform that uniquely serves all sides of the creator commerce expertise, it was vital that we unify our enterprise below a singular model to additional broaden our purchasers’ alternatives,” mentioned Amber Venz Box, co-founder and president of LTK. “We’ve spent the final six months investing in world-class expertise, including greater than 100 new workers in 2021 alone. Our focus now could be on innovation and velocity. We’re creating new expertise and options that propel our purchasers, and we’re scaling probably the most dynamic and environment friendly on-line purchasing expertise powered by influencers.”
To date, international manufacturers have invested greater than $1 billion in creator content material by means of LTK campaigns, collaborations, and commissions-on-sales.
Apart from the enhancements to its LTK purchasing app, the corporate will probably be launching a brand new self-service characteristic that connects manufacturers of all sizes and budgets to LTK’s huge influencer community. Ultimately, these updates will allow influencers to scale advertising plans first-hand, throughout all publishing platforms, together with with the LTK purchasing app extra successfully.
The firm rebrand will take impact instantly and launch to worldwide markets, together with the UK, Germany, France, Australia, China, South Korea, and Brazil. But, buyers and stylists must wait as the LTK providers, together with app, will probably be localized for regional manufacturers and influencers later this 12 months.
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