NEW YORK–(BUSINESS WIRE)–Jul 1, 2021–Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], at this time revealed the worldwide international promoting marketing campaign for Calvin Klein Defy, a new males’s perfume that includes award-winning actor Richard Madden as the face of this new chapter inside the Calvin Klein perfume portfolio. The perfume and marketing campaign embrace a journey of defiance whereas exploring genuine truths and the contrasts inside.This press launch options multimedia. View the full launch right here: https://www.businesswire.com/information/dwelling/20210701005525/en/
Calvin Klein Defy (Photo: Business Wire)The marketing campaign options Madden in a collection of susceptible, self-reflecting and genuine moments that culminate into a brave leap of religion, a symbolic metaphor for private defiance and daring to take dangers. The accompanying nonetheless visible interprets the highly effective essence of the marketing campaign that includes Madden seated on a rooftop with a rebellious stare in iconic Calvin Klein denims and a timeless Calvin Klein white t-shirt. The promoting marketing campaign will probably be featured globally and supported by digital, social, print and TV.“It’s been an thrilling alternative to accomplice with Calvin Klein on this new launch for Calvin Klein Fragrances,” mentioned Madden. “Making the Calvin Klein Def y marketing campaign was an incredible expertise; I’m enthusiastic about this partnership and our work collectively.”The Calvin Klein Defy perfume options a daring distinction of invigorating freshness and highly effective woods. Crafted by Anne Flipo, Master Perfumer, and Senior Perfumers Pascal Gaurin and Loc Dong of IFF, the perfume defies expectations and evokes the ethos of the marketing campaign opening with an addictive mix of citrus highlighted by crisp Bergamot and contemporary Lavender Absolute. The coronary heart of the perfume and star ingredient, Vetiver Oil, is responsibly sourced from Haiti, and offers a vibrant earthiness and irresistible rugged texture that compliments a wealthy and alluring base of Amber notes.The masculine and woody contemporary scent is captured in a trendy and minimalist glass bottle carved with curved rounded edges and sharp linear traces, representing the duality of vulnerability and braveness on the path to defiance. The cap and carton pay homage to Calvin Klein denims with a matte textured blue denim impressed embossed end and putting silver branding.Joanne Bletz, Senior Vice President Global for Calvin Klein Fragrances at Coty mentioned, “We are massively excited by the launch of Calvin Klein Defy. The creation of this new males’s perfume, starring the award-winning actor Richard Madden, marks the subsequent chapter in our partnership with the iconic trend home. The perfume and marketing campaign embrace the spirit of pushing boundaries as personified by means of our Dare to Defy idea and celebrates the brave leap of religion it takes to comply with your convictions whereas acknowledging the vulnerability and braveness to defy expectations. We are assured that Calvin Klein Defy, which encapsulates a renewed tackle masculinity, self-reflection and defiance, will resonate with trendy males throughout the world, driving additional international demand for Calvin Klein fragrances.”To have fun the launch of Calvin Klein Defy, a branded event will happen on Twitch the place customers could have the alternative to defiantly battle in opposition to high streamers for a probability to win prizes adopted by a digital afterparty.Calvin Klein Defy is offered beginning at this time in choose international locations and will probably be out there globally on a rolling foundation.About Richard Madden:Golden Globe winner and Scottish actor Richard Madden is quick changing into one of Hollywood’s most in-demand actors. Upcoming, Madden will probably be seen in Chloe Zhao’s Eternals through which he portrays the character ‘Ikaris’ reverse Angelina Jolie, Salma Hayek, Kumail Nanjiani, and Gemma Chan. The superhero movie primarily based on the Marvel Comics of the similar title follows the saga of the Eternals, a race of immortal beings who lived on Earth and formed its historical past and civilizations. The movie is slated for launch by Disney on November 5, 2021. Additionally, he’s at present in manufacturing on the Russo Brothers’ CITADEL alongside Priyanka Chopra Jonas. The upcoming international thriller multi-series for Amazon Studios will function interconnected, local-language variations of the story in a number of different international locations.About Calvin Klein, Inc.Calvin Klein is a trend way of life model with daring, progressive beliefs and a sensual aesthetic that’s acknowledged worldwide. Our trendy and minimalist strategy to design, provocative imagery and genuine connection to tradition has resonated with prospects for over 50 years.Founded in 1968 by Calvin Klein and his enterprise accomplice Barry Schwartz, now we have constructed our fame as a chief in American trend by means of the distinct Calvin Klein model traces and a licensed vary of merchandise. We had been acquired by PVH Corp. in 2003. For extra info, please go to www.calvinklein.com.About COTY Inc.Coty is one of the world’s largest magnificence corporations with an iconic portfolio of manufacturers throughout perfume, shade cosmetics, and pores and skin and physique care. Coty is the international chief in perfume, and quantity three in shade cosmetics. Coty’s merchandise are offered in over 150 international locations round the world. Coty and its manufacturers are dedicated to a vary of social causes in addition to searching for to reduce its influence on the surroundings. For extra details about Coty Inc., please go to www.coty.com.
ADVERTISING CREDITS: Creative Agency: The Style CouncilStill life photographer: Thomas LegrandEDITORIAL CREDIT: Calvin Klein DefyTVC:https://youtu.be/cPX33PuC9UASOCIAL MEDIA: #ckdefyBRAND HANDLE:@calvinkleinView supply model on businesswire.com:https://www.businesswire.com/information/dwelling/20210701005525/en/CONTACT: Calvin Klein, Inc.Erin Leary, Director Corporate Communications, Calvin Klein,[email protected], Inc.Ariel Dunne, Senior Director, Influencer Marketing,ariel—[email protected] Noda, Senior Manager, Influencer Marketing,jason—[email protected]: NORTH AMERICA UNITED STATES EUROPE SOUTH AMERICA CENTRAL AMERICA NEW YORKINDUSTRY KEYWORD: COSMETICS MEN RETAIL ENTERTAINMENT CONSUMER LUXURY CELEBRITY TEENS ADVERTISING COMMUNICATIONS TV AND RADIO SPECIALTY WOMEN FASHIONSOURCE: Calvin Klein, Inc.Copyright Business Wire 2021.PUB: 07/01/2021 08:36 AM/DISC: 07/01/2021 08:36 AMhttp://www.businesswire.com/information/dwelling/20210701005525/en