How this IIT-IIM graduate’s SaaS startup is simplifying email marketing

The pandemic has made individuals cautious about their future. While entrepreneurship is a dangerous enterprise even in the most effective of occasions, many entrepreneurs have began new corporations within the final 12 months regardless of the challenges.Entrepreneur Aquibur Rahman all the time needed to do one thing of his personal. The IIT-IIM graduate labored with a couple of startups like ClearTax and CarDekho earlier than beginning his entrepreneurial journey with Mailmodo in 2020. The different co-founders of the Bengaluru-headquartered startup are Apurv Gupta and Devyesh Tandon.“During my time researching for concepts, I got here throughout Google’s AMP email platform, and this excited me as there was an enormous potential in this section,” says Aquibur. Get linked to Mailmodo The software program as a service (SaaS) expertise startup has lined up an formidable plan forward.Dynamism of AMP emailAMP email is a framework created by Google in 2019 that makes this type of communication way more dynamic and offers an possibility so as to add types and APIs inside emails. According to Aquibur, the world of web has dynamically developed from simply static pages to interactive experiences the place person interplay has been key to each web enterprise. But this has not been the case with emails the place it has remained a easy one-way communication missing the dynamic component to interact with the customers. Get linked to Mailmodo The AMP email framework of Google permits to usher in parts like purchasing carts, APIs, calendars, types, and so forth., making it extra partaking to take care of this communication platform. “It creates a website-like expertise throughout the email,” says Aquibur.Aquibur, since his commencement from IIM Ahmedabad, was primarily engaged in marketing roles with numerous startups. He was additionally offering consulting providers to some early-stage startups earlier than beginning Mailmodo.He says, “For many entrepreneurs, once they ship out an email, there is no management on its conversion fee, however this will be considerably elevated by means of the AMP emails and Mailmodo platform.”Low code SaaSThe startup realised that most of the wealthy options, which will be built-in into an email, couldn’t be carried out by the entrepreneurs. Hence, it determined to construct a no-code platform, which makes it simpler for them to incorporate what they need through the use of a drag and drop instrument.As a begin, Mailmodo spoke concerning the product in its networks, the place many established startups have been keen to experiment with this platform. It was launched as a non-public beta product and the preliminary outcomes have been very encouraging as those that used it noticed a 2x to 3x rise within the conversion of the marketing emails.Encouraged by this response, Mailmodo made this platform accessible to the general public. The startup claims it has discovered good traction from startups in segments like fintech, edtech, and ecommerce.According to Aquibur, corporations are utilizing the platform for numerous actions equivalent to lead era, surveys, webinar registration, on-line purchasing, job registration, and so forth.“Today we’re trying on the risk the place one can do on-line purchasing by means of an email,” he says.Aquibur was very clear that Mailmodo would make its product accessible by means of the SaaS mannequin, which supplies it a wider attain. It has acquired numerous fashions of pricing, which is depending on the amount of enterprise.FundingIn the previous 12 months, Mailmodo claims to have acquired robust curiosity from the enterprise capital ecosystem that was eager to spend money on the startup.“Initially, we considered bootstrapping the enterprise, however the curiosity from the VCs and founders of different startups was very robust,” says Aquibur.Mailmodo raised its preliminary spherical of funding from entities equivalent to Firstcheque, Titan Capital, and different angel buyers. Now, this startup is additionally a part of YCombinator and Sequoia Capital India’s Surge programme of their newest cohort.Aquibur says, “Venture funding has helped us to rent good expertise and this helps us getting our share out there as quickly as potential.”Aquibur says, “Venture funding has helped us to rent good expertise and this helps us getting our share out there as quickly as potential.”Future plansAt current, Mailmodo has an annual income run fee of $120k with the vast majority of the shoppers based mostly in India. Now, it aiming to go world, and the first goal market is the United States.As AMP email is comparatively new, this startup doesn’t have any credible direct competitors in this section although there are some competing current corporations who present marketing providers for this net communication platform. Mailmodo co-founders (from left): Apurv Gupta, Aquibur Rahman, and Devyesh TandonTo increase its attain out there, Mailmodo is seeking to leverage numerous instruments like content material marketing, on-line channels, and educating the purchasers on the varied advantages of AMP emails.The startup has plans to deliver additional product improvements into its platform the place there might be the mixing of advanced purposes on the email, however the core focus of Mailmodo will all the time be to simplify the workflow of the entrepreneurs in order that they will do extra significant engagement with their potential clients by means of emails.Speaking about being an entrepreneur, Aquibur says, “I all the time needed to do one thing of my very own and this is very near my coronary heart, although it is a really totally different expertise.” Get linked to Mailmodo

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