On Thursday, July 1, the American Booksellers (*1*) held the primary in a five-part social media sequence, with this session specializing in “Need-to-Knows and Best Practices.”
Guest audio system included:
Here are a number of the key factors from the session:
When beginning out with social media advertising and marketing, set objectives on your retailer. Do you wish to construct a group on-line or a extra devoted following? Do you wish to use it to spice up gross sales this 12 months? Setting objectives can assist you provide you with content material.
Stay organized with a social media calendar that plans out posts for every particular platform and if you wish to run them. Scheduling providers like Hootsuite also can streamline the posting course of.
Use every platform to focus on totally different audiences. Tailor content material to the demographic that engages essentially the most on every particular platform and submit frequently.
Facebook, for instance, is beneficial for reaching native audiences, which makes it a great selection for selling occasions. Facebook additionally has a Groups possibility that enables customers to hitch teams based mostly on particular subjects and niches, like ebook golf equipment or sci-fi/fantasy books, which can assist you foster group on-line.
When posting, consider social media as a two-way dialog. Respond to feedback, repost from different customers, and interact as a lot as attainable.
Experiment along with your content material. High-quality movies are likely to do one of the best when it comes to person engagement, however get inventive and use an analytics device (whether or not its the free device inside the service you are utilizing or a paid device like SproutSocial) to see what’s working.
Across platforms, tag authors and publishers as a lot as attainable. This will increase your attain and optimize your social media presence.
The session closed with an intensive Q&A about rising a following, crossposting content material, and extra. Booksellers can view a recording of the session and entry handouts on the Education Resources web page on BookWeb.org. Handouts embody detailed info on every platform in addition to prime suggestions from every bookseller.
