ointsBet was lately honored on the EGR Marketing and Innovation Awards 2021 for displaying the perfect innovation in sports betting and the highest affiliate marketing marketing campaign. The recognition comes after PointsBet’s noteworthy exhibition of scale and development, potential to innovate and differentiate, dedication to accountable playing, high quality of marketing, and high quality product.
PointsBet USA CEO Johnny Aitken, mentioned: “Day in and day trip, the PointsBet workforce is 110% dedicated and decided to ship the quickest sports betting expertise on the earth. I’m pleased with our immense success up to now, although we as a workforce additionally know there may be nothing however alternative forward to constantly develop the PointsBet model, know-how, and potential to innovate and differentiate. We prolong our gratitude to the judges, sponsors, trade colleagues, and whole EGR workforce for the popularity and validation, and look ahead to the trade innovation forward that PointsBet will proceed to drive.”
Top commentary from the judging panel on PointsBet’s yr up to now contains:
“PointsBet have come to the market and have confirmed innovation, setting themselves other than the group.”
“Having an O&O product is an actual benefit. One of few factors of product differentiation and a pleasant steadiness to the promotion/shout as loud as you possibly can marketing approaches of their competitor set. The exclusivity of PointsBet’s product providing mixed with the market place they’ve established makes them a worthy winner of the innovation award.”
“Stand out use of expertise on social media channels to drive affiliate efficiency in an enticing & editorially compelling trend. A transparent winner by way of catching consideration in a fast-growing and aggressive market.”
“Old college partnerships, sponsorships, and promotions are achieved nicely and on an enormous scale.”
After launching within the United States in New Jersey in January 2019, PointsBet now additionally operates in Colorado, the place they’ve additionally established their North American headquarters, Illinois, Indiana, Iowa, and Michigan. The firm aspires to unveil its product in Kansas, Louisiana, Maryland, Mississippi, Missouri, Ohio, Pennsylvania, Tennessee, and West Virginia, through extra market entry agreements topic to enabling laws and/or regulatory approvals. PointsBet additionally lately launched its inaugural, proprietary iGaming platform within the state of Michigan and has confirmed plans to launch iGaming in New Jersey within the close to future.
As the official, unique sports betting companion of NBC Sports, PointsBet mentioned it’s going to proceed to make the most of the media’s tv and digital belongings to advertise the PointsBet model.
As a part of the settlement, NBC Sports gives PointsBet with year-round, multi-platform media and marketing alternatives throughout its unmatched portfolio of occasions, together with unique multiplatform gameday integrations throughout NBC Sports Regional Networks. PointsBet’s full Spanish-language performance will attain Hispanic sports followers through Telemundo Deportes and Telemundo broadcast stations.