Breaking Media Using Intent Data to Inform Content Marketing Programs

Brands and businesses utilizing sponsored content material to attain attorneys, well being care professionals, finance, protection and authorities decision-makers, and different prosperous enterprise communities can achieve this extra successfully, thanks to a singular program Breaking Media and Bombora introduced .
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“Bombora’s information enhances our area of interest experience and first-party information, enabling us to be taught, for instance, what different pursuits our readers have. So we are able to supply our advert companions well-targeted applications.”
— Breaking Media CEO John Lerner

Breaking Media — writer of Above the Law, Breaking Defense, MedCity News, Dealbreaker, Fashionista and different premium commerce publications — is gaining new insights into its readership, together with which breaking information and options guests from varied corporations are studying, and for a way lengthy, by the usage of Bombora’s Company Surge® information. Breaking Media can now additionally present advertisers, after a marketing campaign, how lots of the enterprise patrons have been truly reached — and what number of of them engaged with that advertiser’s content material.
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“We’re utilizing Bombora’s intent information to develop distinctive content material advertising and marketing applications,” stated Breaking Media CEO John Lerner. “Bombora’s information enhances our area of interest experience and first-party information, enabling us to be taught, for instance, what different pursuits our readers have. So we are able to supply our promoting companions applications that we all know will attain their goal audiences. On higher-end campaigns, we’ll have the opportunity to affirm, afterward, that we’ve finished so.”
B2B buy intent information has emerged as a essential instrument to improve enterprise efficiency. Bombora’s Company Surge® Analytics helps advertising and marketing and gross sales leaders use intent information to be taught which companies are researching the services or products that they and their opponents promote.
“John Lerner and his group at Breaking Media are main the best way,” stated Bombora CEO Erik Matlick. “Using intent information to higher perceive viewers curiosity and to higher serve each these readers in addition to advertisers, brings larger relevance and enterprise outcomes.”