Theory Crew Makes Four New Hires, Expands Service Offering

Melbourne-based company Theory Crew has introduced the appointment of 4 newly created roles and a promotion to kick-off the brand new monetary yr.
Eugene Loane has been appointed to the position of senior account director – digital. Loane joins Theory Crew from News Corp the place he was community partnerships director working with way of life manufacturers throughout key titles; Taste, Delicious, Escape, Stellar, Body+Soul and Kidspot. Prior to News Corp, he held key APAC roles at Stylehaul and Snakk Media in Singapore.
Loane heads up Theory Crew’s increasing digital and paid media providing.
“I’m thrilled to be becoming a member of the Theory Crew crew on this thrilling progress section and might’t wait to work with our superb clientele to assist them drive constant progress and ROI,” he stated.
Ashleigh Dyer has been appointed as account director – PR. She joins Theory Crew with a wealth of expertise having labored freelance for personal hospitality PR enterprise Pinch of Salt PR, and as account director at iD Collective. Dyer heads up Theory Crew’s basis companies; PR and influencer advertising.
“It has been inspiring becoming a member of Theory Crew and being welcomed by a crew who not solely prioritise firm tradition, but additionally comply with by means of with their actions and worth high quality above all else,” Dyer stated.
Andrew Fortunatow joins the Theory Crew from South Australia in a newly developed position of digital marketing campaign supervisor. Fortunatow has constructed his profession on the profitable way of life start-up Spacetalk and might be answerable for main Theory Crew’s paid social campaigns and data-driven campaigns.
Meaghan Jamieson joins Theory Crew’s digital crew as an account govt.
Theory Crew’s founder and managing director Felicity Grey (pictured) stated the newly created roles are a results of a quickly increasing providing at Theory Crew.
“We’re recognized for our PR work throughout conventional and digital media, and our long-standing experience in influencer advertising and now it’s time to formally prolong our providing to answer the altering media panorama. Throughout COVID we labored with our purchasers to supply a holistic advertising strategy.”
“We executed a variety of quick, sharp campaigns all through the pandemic leading to as much as 67 per cent gross sales uplift. Our trendy digi-PR strategy is designed with the market in thoughts and mixes paid, earned and owned to present manufacturers efficiency based mostly outcomes.”
Internally, Theory Crew has promoted three positions, together with Angela Reynoldson, promoted from account director to the newly created position of normal supervisor.
“Angela has been instrumental in our progress over time. Her dedication to our purchasers’ companies is paramount to our success. She is an absolute pleasure to work with and I’m thrilled to nominate her to this newly created position,” Grey stated.“I’ve had the pleasure of working with Theory Crew since 2013 and I’m honoured to take up the brand new General Manager position as we begin our subsequent section of progress. I’m so happy with the crew’s achievements in the course of the previous difficult yr. Theory Crew has some thrilling initiatives on the agenda this yr, and a gifted crew which I’m proud to guide,” Reynoldson stated.

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