How to increase your salon and spa bookings on social media

How to increase your salon/spa bookings on social media in 5 minutesDo you need to entice new purchasers to your salon or spa by way of social media platforms Facebook and Instagram? The regulation of attraction is the power to entice into our lives no matter we’re focusing on. While this can be a terrific philosophy to apply to your relationships, on a regular basis life and coping with hardships, that is completely the fallacious manner to run a enterprise. So, why are you making use of this to your salon or spa enterprise? 
Your salon/spa decor is gorgeous, your common purchasers maintain returning and all the things appears to be taking care of itself, however occasions have modified, and your advertising plan would possibly want to be up to date to sustain. Ben Fisher, chief government of software program supplier Beu, reveals how to increase your salon/spa bookings on social media in simply 5 minutes. 
How to successfully use social media to enhance your bookings 
Think about it – what are you attempting to obtain with the hassle that you just’re investing in social media, and do your actions match your objectives? You don’t want to be advised that individuals are spending extra time at house and much less time strolling round discovering your salon, for instance. This signifies that your advertising technique may have to be up to date to fight this shift in shopper behaviour. 
If you have already got your enterprise’s social media arrange and operating then you might be 70% of the way in which there, however the true secret is having nice conversion. Conversion is the purpose at which your marketed viewers performs the specified motion. But what’s your desired motion? 
The frequent social media pitfalls to keep away from
Some frequent themes and traps with social media relate to chasing “engagement”. Engagement is an excellent vital metric (examine it on Beu’s weblog submit), nonetheless, it should not turn out to be a distraction from your overarching advertising objectives.  
Would you fairly 10 extra likes per image or one new loyal shopper? A number of salons and spas that we’ve spoken to have a crystal-clear advertising objective, to “get found by native individuals, and flip them into new purchasers”. However, their conversion charge is low due to having a leaky gross sales funnel and a poor name to motion.
Two vital calls to actions that salons and spas ought to use:
1. Link in bio – we’ve seen each influencer on Instagram write this on the backside of their posts. This is a direct name to motion and, though typically parodied, there’s a motive why it persists, as a result of it really works. The influencer’s objective is to get individuals from their Instagram web page into the store the place the product or subscription is offered. 
Your objective is to get individuals discovering your social web page and then sitting in your salon/spa. Instagram particularly is constricted because it doesn’t enable hyperlinks on explicit posts or tales, so you might have to make the very best of the framework offered, which implies utilizing that bio correctly. So, on the finish of each image say these magic phrases – “reserving hyperlink in bio”. 
2. Cut the friction – This is vital. The greatest manner you’ll be able to optimise your social channels is to have a transparent and concise path to get your viewers to do what you need. If you need to get them into the salon, then the factor you must completely be pushing is “e book now”– not a hyperlink to a web site, a cellphone quantity or an inspirational quote. You need that particular person to e book an appointment there and then.
Having a hyperlink to a web site could seem to be a good suggestion, nonetheless, it could possibly convey issues of its personal and, at a minimal, it’s an additional step to drop out on earlier than the potential purchasers uncover how to make a reserving. This is crucial a part of any social media advertising technique trying to get new purchasers; nonetheless, it’s too typically ignored.
How can I take bookings by way of social media in simply 5 minutes?
With Beu, we enable purchasers to e book particular person magnificence therapists and stylists instantly by way of your social media. We give each magnificence therapist and stylist a novel URL which purchasers can use to e book appointments, with out ever having to depart Instagram or Facebook. 
Try Beu now without cost to see how this small change will enhance your conversion charge. It solely takes 5 minutes to get arrange. 
Sponsored story

You May Also Like

About the Author: Amanda