PMG takes one other step in the direction of turning into a central knowledge hub for publishers
Higher commonplace of high quality for changing publishers’ content material
Secondary digital advertising and marketing turns into simpler and cheaper for publishers
Berlin. PMG Presse-Monitor has acquired the software home X-CAGO. This firm, initially from the Netherlands, is thought the world over for changing and standardising all kinds of content material codecs, in addition to for its established digital archive answer, which many main publishers additionally use as a content material distribution platform.A central knowledge commonplace for format-independent distribution of content material“We are combining X-CAGO’s and PMG’s in depth experience in changing and distributing high-quality digital content material,” explains Ingo Kästner, Managing Director of PMG, concerning the acquisition of X-CAGO. “This has enabled us to create a centralised and higher-quality knowledge commonplace for the publishing business, one which is appropriate for all future codecs. We can provide publishers a quick and cost-effective knowledge conversion and archiving answer that delivers most high quality and ensures legally compliant use of the content material. The new knowledge commonplace allows format-independent distribution of content material in its unique format, which is able to open up new advertising and marketing channels for publishers.”X-CAGOWith this acquisition, PMG is increasing its portfolio of content material and rights advertising and marketing providers for publishers and strengthening its place as a content material administration supplier for media homes and monitoring firms.Centralised knowledge conversion gives publishers additional development from secondary advertising and marketing“Converting print and on-line content material into uniform, high-quality digital codecs appropriate for different digital merchandise is much from straightforward, however is an absolute necessity for publishers,” explains Koos Hussem, CEO and founding father of X-CAGO.“Publishers distribute their content material over a variety of various channels, each inside and exterior. This makes knowledge conversion advanced, time consuming and error inclined, which might negatively influence content material high quality and the industrial success of content material advertising and marketing, in each the B2C and B2B sectors.”By combining their experience, X-CAGO and PMG will give publishers entry to confirmed applied sciences and buildings to be able to unlock new development alternatives from expanded content material advertising and marketing. The profit for publishers is twofold: First, they profit from quick, cost-effective and high-quality conversion of their content material, which facilitates broad secondary exploitation through digital channels. Second, they don’t have to construct and preserve an costly infrastructure themselves.Koos Hussem and Ingo Kästner will collectively handle X-CAGO B.V. going forwards.About X-CAGOFounded in 2000, X-CAGO B.V. is a number one software developer within the media business, with headquarters within the Netherlands (Roermond) and workplaces within the United States and Australia.X-CAGO helps on-line publications and content material distribution techniques for nationwide and worldwide newspaper and journal publishers, together with the Wall Street Journal, the New York Times, Reed Business, Bauer, Axel Springer and Gruner + Jahr, amongst others.Key providers in X-CAGO’s portfolio embrace the conversion of PDF-based print content material from newspapers, magazines and books into environment friendly and digital XML and/or JSON information, and its enterprise content material administration platform Archive ExPress™. The firm captures, shops, researches, publishes, distributes and syndicates content material from each print media (newspapers, magazines, books, catalogues, and so on.) and digital media.About PMG Presse-Monitor GmbHWith the biggest up-to-date press database within the German-speaking space, PMG Presse-Monitor GmbH is a number one supplier for digital media monitoring, press evaluation creation and media analysis.PMG markets the content material and rights of about 850 newspaper and journal publishers with over 4,000 print and on-line sources. Around 2500 of those can be found within the PMG press database in digital format. From its Berlin headquarters, the corporate delivers its providers to over 5,000 prospects from companies, associations and public our bodies, in addition to media monitoring providers and PR companies.Founded in 2001, PMG is a three way partnership of varied German newspaper and journal publishers with the next shareholders: Axel Springer, Frankfurter Allgemeine Zeitung, Gruner + Jahr, Handelsblatt Media Group, Hubert Burda Media, Spiegel-Verlag, Süddeutsche Zeitung, the German Newspaper Publishers and Digitalpublishers Association, and the Association of German Magazine Publishers.Press contact:Roger DormeierMarketing | Communication | PRPMG Presse-Monitor GmbHPhone: +49 30 28493 118Fax: +49 30 28493 200Email: [email protected]
