Mayank Jain, Co-Founder, Scalenut
1. What are you able to inform me about Scalenut? What was the thought behind it? How does it work?
Scalenut is a SaaS-enabled market for content material advertising and marketing. We assist companies inform higher tales, at scale. Started in the direction of the top of 2020, Scalenut works with over 150 small, medium and enormous enterprises to energy their content material advertising and marketing.
We noticed large potential in organizing the white-collared gig financial system area. All the present market are discovery platforms and don’t totally cater to the calls for of enterprises. In addition, present marketplaces don’t provide the technical help required to hold out varied duties.
Today is an period of managed marketplaces. We have seen varied gamers disrupting industries like dwelling service, ticketing, good supply, and lots of extra by way of a completely managed full-stack method. The identical has not occurred in freelancing providers but.
India serving world demand can also be restricted to IT however has not expanded to different classes. We goal to bridge that hole and construct an ‘India serves the world’ enterprise.
To start with, we’ve got picked content material as a vertical. With content material changing into essential for enterprises to achieve their viewers, there’s a big want for a platform that permits seamless content material manufacturing.
2. Mr. Mayank, what impressed you to turn out to be an entrepreneur? What made you turn from Snapdeal after investing 7 years of your life within the firm?
I all the time wished to be an entrepreneur. I left my first job at ITC and began a enterprise in 2011. That didn’t work out properly. I joined one other startup then adopted by Snapdeal. Snapdeal was a beautiful alternative and I spent 7 years constructing varied capabilities at completely different cut-off dates. It all the time felt that one is constructing completely different ventures with a fast-growing startup. However, the itch of entrepreneurship took over, and eventually, after 7.5 years, I left Snapdeal to begin Scalenut with a pair of great co-founders.
3. What is the USP/aggressive benefit of Scalenut over different content material creators out there?
We are constructing an all-encompassing platform for content material advertising and marketing. Right from content material intelligence to content material automation to prime expertise networks will reside underneath one roof. Anyone trying to develop their content material advertising and marketing efforts ought to be capable of use Scalenut and get the specified outcomes.
We herald a long time of expertise in constructing marketplaces and SaaS options. There are hardly any platforms obtainable that mix know-how and expertise the best way we do. We really feel that is going to be one of the strongest pillars for Scalenut.
4. Would you wish to throw some mild on the “freelancing-as-a-business” situation of the nation?
Globally, freelancing has already turn out to be a large business however remains to be in its early innings. Of the estimated complete outsourceable skilled providers market of $500Bn+, solely 2-3% is at the moment freelanced, of which a few third is on organized marketplaces. The freelance portion of the skilled providers market is predicted to develop from $15bn to $50bn within the subsequent 5 years. We imagine organized marketplaces will take a majority share of future development.
5. How has the know-how and total digitization in India enabled you to scale up your enterprise?
India goes by way of a large digital transformation. Lots of companies are going digital or massively rising their digital footprint. Covid-19 has additional boosted the digital transformation. Given content material is the middle pillar of digitization, we’ve got seen large development within the final 6 months since we began.
6. How is Scalenut constructing a content material creator financial system and the way are you planning to scale up your small business to turn out to be a worldwide content material advertising and marketing platform?
Scalenut gives full-stack content material growth providers to enterprises. We onboard high-quality vetted content material creators after a number of ranges of screening. Based on the content material request from the person, the best skilled is matched and assigned. We have constructed varied workflows and processes to make sure duties are carried out with top quality. As an increasing number of companies are investing in constructing content material, we’re offering alternatives to budding content material creators to construct significant and rewarding careers on this area.
Content is common and India has immense expertise. We are attempting to deliver prime Indian expertise and Global manufacturers collectively. By offering them with the best set of know-how instruments, expertise and processes, we really feel we are able to construct India as a worldwide content material creation hub.
7. How are companies utilizing content material creation as a catalyst to broaden their digital footprint and presence throughout the globe?
Content is the principle medium of communication for all of the web first firms. Companies are discovering many artistic methods to speak about their model and choices. Blogs, net content material, movement graphics, movies, podcasts, infographics, and extra and being utilized by manufacturers throughout the globe. To get the eye of the customers, high-quality content material is one of probably the most highly effective methods.
8. The means and modes of content material creation have modified through the years. Where do you see the long run of content material creation within the subsequent 10 years?
This goes to be a really fascinating area. On one hand, there have been large know-how developments in automating content material creation and content material administration. On one other, manufacturers want to face out by way of distinctive content material. We strongly really feel that prime content material creators, powered by the best automation instruments would be the future.
9. Your final piece of recommendation for a younger particular person aspiring to turn out to be an entrepreneur within the current day and age of know-how and for the long run to return.
No higher time to turn out to be an entrepreneur in India. With the booming start-up ecosystem, we’re on the proper place and the best time to construct high-impact companies. As a rustic, we’re going by way of important digital developments. If somebody is considering beginning up, now’s the time!