Strategy Insights: Marketing to gain and retain shoppers | Digital Commerce 360
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Nearly 62% of outlets say they’re rising their digital advertising and marketing funds in 2021. That’s in accordance to Digital Commerce 360’s new, seventh-annual digital advertising and marketing survey.
Marketing is a essential piece to any enterprise, as on-line retailers want to each purchase and retain prospects for a profitable enterprise. A 3rd of retailers say they dedicate 51% or extra of their digital advertising and marketing funds to buyer acquisition and 48.3% of retailers say social media is without doubt one of the simplest channels for buying new prospects.
The July Strategy Insights “Marketing to gain and retain shoppers“ consists of the complete outcomes from the brand new retailer advertising and marketing survey and options the next articles written by Digital Commerce 360 editors:
“Reimagining loyalty applications” highlights retailers, together with Walgreen’s, David’s Bridal and others, on how they’re modernizing their loyalty program with progressive rewards and customized instruments.
“Seek and you shall discover: How Vistaprint discovered methods to enhance website positioning” is a case research on how the web customized printer is bettering website positioning by higher understanding how Google Inc. crawls and indexes its web sites. Plus, “What Google actually cares about (a minimum of for at present) when it comes to search rankings” offers an replace on the newest standards Google is utilizing to rank ecommerce websites.
“Retailers enhance their digital advertising and marketing spend and concentrate on social media” is an infographic showcasing the outcomes from Digital Commerce 360’s seventh-annual retailer advertising and marketing survey.
“Should retailers join subscription promoting?” is a take a look at the professionals and cons to providing a subscription as part of a retailer’s enterprise mannequin.
“How online marketing drives site visitors to retailer web sites” seems to be on the several types of online marketing and analyzes what works for various marketing campaign objectives.
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