The pros (and the cons) of influencer marketing

As we’ve seen with quite a few examples in recent times, influencer marketing may be boom-or-bust. DraftKings skilled hovering inventory costs after bringing Michael Jordan on board, whereas securing Jamie Foxx has seen BetMGM achieve unprecedented publicity. 

On the different hand, Cristiano Ronaldo’s latest antics with the Coca-Cola bottles at his Euro 2020 press convention attracts parallels with Kawhi Leonard’s comparable Gatorade controversy at the 2020 NBA All-Star Game, two incidents with main sports activities stars that proves ‘affect’ works each methods. 

This is why the fourth episode of SBC Webinars’ Reach & Retain sequence, sponsored by HPL Digital Sport, will take a look at the energy of the influencer and the place manufacturers can use them efficiently. 

Drawing on the findings of the latest ‘Executive Reality vs User Expectations’ survey along with YouGov and SBC Americas, the webinar on July twenty second at 11:30am ET will focus on how manufacturers can use influencer marketing to scale their consumer base, enhance income, and make their enterprise extra engaging to funding and acquisition.

As the aforementioned survey confirmed, there is a vital place for utilizing influencers in the current and future of sports activities and sports activities betting marketing. Among customers that contemplate themselves sports activities bettors, 35% of males and 34% of females, in addition to 35% and 39% of all sports activities bettors ages 18-34 and 35-54 respectively, all positioned ‘Expert Content, together with journalism, movies and recommendation’ amongst the most essential elements in selecting which apps and web sites to frequent. 

Additionally, 39% of bettors aged 18-34, and 34% of all feminine bettors positioned social media content material amongst their most essential elements, whereas 35% of 18-34 12 months previous bettors listed movie star endorsements as one of their key deciding elements. 

With the thirst for, and energy of influencer marketing obvious not solely in the actions of the main operators, but in addition in the solutions given instantly by gamers, our panel that includes Gethin Evans, Chief Marketing Officer of Spotlight Sports Group, Phil Leif SVP of Marketing at HPL Digital Sport and David Isman, Head of Marketing and Analytics at Jock MKT, along with moderator Brad Evans, previously of FTN, will get beneath the hood of influencer marketing in the sports activities betting house, focus on efficient utilisation of influencers; from sourcing them to working with them, and what type of ROI to goal for and anticipate from working with them. 

Tapping into the attain and degree of belief they’ve with their viewers, utilising the proper influencers can allow an organization to turbocharge the scaling of their consumer base, and in Episode 4 HPL will study greatest practices in utilizing influencer marketing to extend the worth of what you are promoting.Register without spending a dime for ‘Scaling with Influence’, happening Thursday July twenty second at 11:30AM ET, by clicking right here. 

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About the Author: Amanda