IdeateLabs, an impartial full-service company, has received the 360-degree marketing mandate for Planet Marathi OTT in a multi-agency pitch.
The firm will be accountable for the launch of India’s first Marathi OTT channel and handle the model’s end-to-end marketing duties, together with artistic communication, content material marketing, and media technique, planning and shopping for.
Planet Marathi was established in 2017 and is thought for its wealthy content material on information and leisure, created in an unique, distinctive and up to date method.
Akshay Bardapurkar, Founder, Planet Marathi, mentioned, “Planet Marathi was incubated with the imaginative and prescient of making a distinct segment for Marathi content material: Film, Art, and Culture and taking it throughout the globe. OTT makes leisure accessible to individuals anyplace, anytime, 24×7. IdeateLabs married this imaginative and prescient to place the world’s first OTT in Marathi, within the international highlight and has the artistic potential and marketing verve. We are glad to on board them as our marketing companions.”
Vrutika Dawda, Director, IdeateLabs, mentioned, “The subsequent growth on the OTT medium is on the vernacular entrance. Marathi is the third-most spoken language within the nation, with loyalists all around the world. Further, Marathi content material has a wealthy heritage and sub-titles on digital makes it common. We are excited to associate with Planet Marathi OTT and construct 360-degree conversations, conserving with our DNA, round its curated content material, throughout borders.”