Switch Digital Network partners B2B tech firm Benepik to aid its Indonesia entry

Switch Digital Network, a content material advertising and marketing company based by former Mediabrands Indonesia leads Pradeep Harikrishnan (pictured proper) and Rohit Mallela, has partnered with India-based B2B tech firm Benepik to aid with the latter’s enlargement into Indonesia.
Benepik gives organisations with an enticing expertise for workers and channel partners. Among the vary of advantages and options embody efficiency incentives, reward and recognition, inside communications, in-store activation, marketing campaign administration and gross sales planning. The firm was based by Saurabh Jain (pictured left) who beforehand labored in consulting and tech practices at Capgemini and Deloitte. It has over 100 shoppers throughout monetary providers, shopper home equipment, automotive and manufacturing. They embody Barclays, KPMG, Haier, and OLX.
Along with the Middle East, Indonesia is likely one of the two areas of high precedence for Benepik and Harikrishnan instructed MARKETING-INTERACTIVE that he used to work with the traders of Benepik. Hence, they determined to group up and have Switch Digital Network take the lead on the platform’s launch regionally.
“I felt comfy with the group at Benepik. You want to discover a match in working model and considering and the individuals at Benepik are good. Such an answer is required in Indonesia as a result of the market is so unfold out and it helps employers attain their employees,” he added. 
Tech growth is completed in India whereas advertising and marketing and customer support is carried out in Indonesia. As Benepik’s accomplice in Indonesia, the income cut up shall be 50-50 between Switch Digital Network and B2B tech firm. He added that almost all of Benepik’s income is predicted to come from person charge and extra income from platform customisation for shoppers will go to the group in India. Switch Digital Network additionally introduced on board two people lately to deal with advertising and marketing.
Benepik’s merchandise embody Benepik One, Benepik Plus and Benepik Multiply. Benepik One is a platform for CEOs and the management to join and permits organisations to have interaction, recognise, and incentivise workers. Benepik Multiply is a software for manufacturers to monitor and forecast gross sales on the retailer degree. It additionally has order administration, influencer rewards and redemption, new product launch and coaching. Benepik Plus gives a large catalogue of rewards and incentives to select from together with reward playing cards, electronics, eating and journey experiences and well being and health packages. 
According to Harikrishnan, Switch Digital Network plans to convey on board 5 to six shoppers for Benepik in 2021 and is eyeing a income of US$2 million within the first yr of Benepik’s entry into Indonesia. He is presently in talks together with his shut contacts from sectors together with FMCG, banking and insurance coverage in addition to massive tech corporations to onboard Benepik’s options. “Switch Digital Network is basically doing promoting however we needed to broaden our scope to embody tech additionally,” Harikrishnan defined.
“We are presently in a partnership with Benepik to assist it enter the Indonesia market. In two years’ time, for instance, the plan can be to have Benepik formally set up an entity regionally and Switch Digital Network could have a stake within the entity right here,” Harikrishnan stated.
Meanwhile, Jain stated the corporate believes that engagement is essentially the most promising aggressive benefit that organisations can create in in the present day’s world. “Be it worker engagement, channel engagement or partaking with customers, shoppers in the present day want a digital software that enables them to personalise the engagement. We are joyful to convey our profitable merchandise to Indonesia and look ahead to persevering with our development journey,” he added.
Switch Digital Network is elevating US$1 million in funding from its shut community of contacts for the following two years and Harikrishnan stated 25% of that funding will go in the direction of the advertising and marketing of its options, together with Benepik. Harikrishnan and Mallela formally co-founded and registered Switch Digital Network in April this yr alongside a neighborhood accomplice which the company declined to reveal due to confidentiality causes. The company was informally arrange in January and has been working with video as a service platform Idomoo and Malaysia-based ed tech firm Youthtopia ever since. 
Before beginning up his personal enterprise, Pradeep was CEO of Mediabrands in Indonesia. He was with the community since 2003, in accordance to his LinkedIn, first beginning out as director, analysis and expertise at Initiative Indonesia earlier than rising up the ranks to tackle the GM position on the company. In 2011, he was promoted to COO of Mediabrands Indonesia, his LinkedIn stated.
Meanwhile, Mallela additionally has a wealth of expertise within the company scene, having labored at Ogilvy and J. Walter Thompson, and Digitas in India, earlier than becoming a member of Mediabrands Indonesia in 2015. There, he rose up the ranks and ultimately helmed the top of company – technique and artistic position earlier than leaving for Ambient Digital Indonesia the place he was final GM – technique and artistic. Separately, Ambient Digital ceased operations in Indonesia because it was unable to preserve its place within the extremely aggressive Indonesia market. Mallela’s exit was unrelated to Ambient Digital winding down operations.

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