Although final 12 months’s occasion was held just about, the DGR crew noticed lots of success participating with attendees digitally. Virginia Sanders, Sr. Content Marketing Manager at PFL, famous how positively the B2B neighborhood responded to the present bins and digital classes, highlighting that the pandemic didn’t degrade the standard of the occasion.
“In true 2020 fashion, our mates at DGR turned their largest occasion of the 12 months right into a digital extravaganza,” wrote Sanders in a weblog put up. “With greater than 60 breakout classes that included nice audio system, labs, case research and networking alternatives, #B2BSMX had an unbelievable quantity of worth to supply. The PFL group suggestions its hat to DGR for a stellar partnership and a web based occasion expertise that’s worthy of a standing ovation.”
With business specialists and practitioners craving in-person interactions, the DGR group is working to steadiness content-filled classes and face-to-face experiences in an occasion that highlights key B2B traits and profitable methods whereas offering significant networking alternatives.
“We know not everybody is able to return to collaborating in reside occasions, however we’ve seen lots of corporations wanting to get again to networking and brainstorming with friends and thought leaders,” mentioned Andrew Gaffney, Content Director #B2BSMX. “Especially in fast-moving classes like tech and healthcare, there’s a actual eagerness to get out and choose up some new concepts on how one can apply extra superior approaches for ABM and focused income technology. We are additionally actually excited to have a who’s who of the cutting-edge corporations within the martech sector supporting the occasion and offering use instances for what has actually moved the needle for his or her purchasers over the previous 18 months.”
Learning How To Apply Digital Strategies For A Hybrid, Revenue-Based Industry
#B2BSMX will characteristic informative classes in regards to the state of the B2B business, highlighting traits, methods and options B2B advertising and gross sales groups are implementing in 2021 and past.
The three-day occasion options varied Keynotes; Lunch & Learns; Networking; Case Studies; and Breakout classes inside 4 focused tracks: Revenue Operations, Demand Generation, Profitable Partnerships and FlipMyFunnel. A sampling of the classes embody:
“Making Marketplaces A Productive Part Of Your Channel Strategy” with Larry Walsh of Channelnomics;
“0 To 60 In The First 90 Days: The Strategy, Tech & Team That Make A Revenue Marketing Engine” with Andrea Eaton of DadeSystems;
“Inside The ABM Test Kitchen: Sharing Different Flavors & Recipes For Successful Programs… + A Few Gotchas Of What To Avoid” with Danny Nail of Microsoft; and
“No SaaS Is An Island: Expanding Ecosystems For Growing Tech Firms” with Gauri Chawla of inriver.
Craig Rosenberg of Gartner will ship the opening keynote, titled “How 2020 Strengthened Collective Revenue Generation For High-Performing B2B Brands,” to debate how high-performing corporations turned the challenges of the previous 18 months into aggressive benefits. Rosenberg will spotlight how the organizations strengthened their go-to-market (GTM) positioning and collective income technology processes throughout advertising, gross sales and buyer groups.
Additional keynotes from Terminus’ Sangram Vajre and MarketingProfs’ Nick Westergaard will happen on the second day of the occasion.
Vajre’s Monday morning keynote, “Why Your Go-To-Market Strategy Is Broken & How To Fix It,” will present attendees with a brand new GTM framework that may reveal the subsequent steps and supply steerage to assist organizations propel their companies ahead, no matter firm measurement.
Westergaard’s keynote, “Brand Now: How To Drive Demand While Building Brand” will present a lesson within the seven “Brand Now” dynamics — that means, construction, story, content material, neighborhood, readability and expertise — and focus on how they may also help construct a standout model that fuels demand gen efforts.
Demandbase’s Jon Miller will kick off the final day of #B2BSMX together with his keynote, “How An Account-Based Experience GTM Strategy Drives Exponential Growth.” During the session, he’ll share sensible, confirmed strategies that show how corporations can enhance pipeline, development and satisfaction by evolving GTM methods to align with each stage of the customer’s journey.
This 12 months’s occasion may also see the return of the CMO Exchange, an invite-only roundtable designed to convey collectively varied business executives to debate the rising traits in B2B freely and confidentially. This CMO Exchange will discover the influence of account-based initiatives on pipeline, how one can discover gross sales enablement alternatives in a digital market, the most effective methods to measure intent and the newest instruments/options executives are utilizing to bolster their advertising initiatives.
Reintroducing In-Person Interactions To B2BSMX
With advertising organizations excited to attach with their friends face-to-face once more, the DGR group is dedicating sources to making sure in-person interactions come again to B2B occasions with full drive… safely.
In addition to an Opening Night Reception cocktail occasion, #B2BSMX will host an invitation-only Best in B2B Awards Ceremony to honor, properly, the most effective in B2B. The ceremony will characteristic two complementary award applications — DGR’s B2B Innovator Awards and Terminus’ ABMies — that showcase the folks, groups and organizations bringing B2B to new heights in creativity and income development.
The fifth annual B2B Innovator Awards will have fun essentially the most progressive advertising and gross sales practitioners pushing the envelope to successfully have interaction potential prospects and meet their purchaser wants within the age of digital transformation. Nominations are at present open, so be at liberty to submit the innovators who’ve thought exterior the field to maneuver the B2B business ahead. In addition to the reside, in-person awards ceremony, winners shall be honored in an unique particular report slated to publish within the fall.
Networking & Learning Opportunities With Industry Experts
For these on the lookout for hands-on expertise with new and completely different B2B methods and instruments, #B2BSMX will host a sequence of in-person workshops that discover the brand new realities of B2B techniques. Attendees can cooperate alongside their friends as they find out about what’s working in trendy gross sales and advertising and go away with finest practices they’ll implement in their very own methods.
One standout workshop comes from Inverta’s Shelly Kulesza, titled “Intent Activation: Real-Life Use Cases For Capitalizing On Intent.” In this workshop, Kulesza will current attendees with real-life use instances on how one can determine intent and discover finest practices in leveraging intent to develop model affect throughout the shopping for course of.
Pam Didner is again by widespread demand and can host a workshop titled, “Leveraging Your Existing Marketing Programs To Enable Your Sales Team.” Attendees will discover ways to incorporate gross sales enablement alternatives into advertising campaigns and vice versa for greater conversion charges.
Finally, #B2BSMX will welcome again its B2BMXperts conferences. These 15-minute, pre-booked classes will permit attendees to attach with handpicked specialists one-on-one to debate their private advertising and gross sales challenges and leverage the B2BMXperts’ concepts or experiences to brainstorm new methods.
This is just a sneak peak of what the in-person #B2BSMX has in retailer for attendees. Visit the web site for extra details about the occasion, together with the total agenda, session descriptions and registration choices. We hope to see you face-to-face on Aug. 9 -11!