Cohley, a NYC-based supplier of a content material advertising platform, raised $5m in funding.
The spherical was co-led by Right Side Capital and Active Capital with participation from Bridge Bank.
Led by Tom Logan, co-founder and CEO, Cohley gives a platform for manufacturers and businesses to generate, check and measure content material. Launched in 2016, the corporate now has greater than 250 prospects, together with Unilever, Bumble, Shutterfly, Adore Me and Keeps. The content material, which ranges from movies to branded skilled images, might be integrated into quite a lot of mediums, together with however not restricted to digital advertisements, e mail advertising campaigns and social channels.
The firm will use the funds to proceed constructing out its integration suite with strategic companions like Attentive, Yotpo, Klaviyo and AdRoll. These integrations will additional allow purchasers to make the most of and check property all through their digital advertising stacks. Headquartered in New York City, Cohley additionally plans to extend its headcount by year-end and open places of work in Atlanta and Salt Lake City.