A stimulus opportunity for CNY’s small businesses (Letter from the Editor)

Dear reader,Many businesses in Central New York have been hit very arduous throughout the pandemic and are nonetheless on the highway to restoration, with some now pivoting or increasing. Advance Media New York, writer of syracuse.com and The Post-Standard, is providing some advertising assist to our small enterprise neighborhood that I wished to let about. Whether you personal a neighborhood enterprise or work for one, this program is value checking into.The AMNY Cares Marketing Stimulus Program is pledging as much as $1 million in matching funds to assist native businesses with their advertising and promoting wants. This is the second stimulus program AMNY has supplied since the starting of the pandemic. Vice President of Advertising Michele Sardinia stated the response was so optimistic the first time we determined to do one other spherical.“In 2020 the grant was designed to serve the wants of businesses who have been attempting to pivot and to outlive not know what may come subsequent. A 12 months later we really feel that businesses have extra readability about the future and need to thrive heading into 2022 and past.  We know that our crew may also help develop these methods,” Michele stated. “Business professionals have been shocked that AMNY was prepared to go properly above and past to assist businesses handle by the difficulties. The AMNY Cares identify actually meant one thing and lived as much as its unique objective.”Corning Finger Lakes Tourism was one in every of many in the space that took benefit of the first spherical of the program. President & CEO Kevin Costello stated it allowed his crew to proceed advertising in the face of funds cuts and state journey restrictions. “The AMNY crew helped us put collectively a collection of campaigns that made sense. They doubled our funds, reached our target market and produced nice outcomes,” he stated.Our advertising and gross sales professionals supply quite a lot of totally different companies relying on shoppers’ wants, together with video creation, content material advertising, digital and print adverts, recruitment, lead era and extra.If you’d wish to be taught extra about the program, go to: https://www.advancemediany.com/marketing-stimulus-program/Applications are due by September 6.