IZEA Awarded Influencer Marketing Contract Expansion from Fortune 200 Customer

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Orlando, Florida, July 16, 2021 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier supplier of influencer advertising expertise, information, and providers for the world’s main manufacturers, introduced as we speak that it has been awarded a brand new contract from a Fortune 200 buyer, the third and largest enlargement since first participating IZEA to deal with its influencer advertising campaigns in Q2 of 2020. The scope of the mid-six determine managed providers settlement is to execute influencer advertising campaigns selling the shopper’s merchandise throughout a number of social platforms, together with Instagram, Pinterest, and YouTube. The content material will goal audiences desirous about DIY and residential enchancment initiatives. “Influencer Marketing is a pure match for dwelling enchancment manufacturers who’re looking for to extend consciousness and drive gross sales,” mentioned Ted Murphy, Founder, Chairman and CEO of IZEA. “Consumers look to influencers for inspirational DIY initiatives and the merchandise used to finish them, whether or not or not it’s renovating a rest room or refinishing furnishings. Interest in this sort of social media content material soared with the sharp uptick of shoppers participating in dwelling enchancment initiatives final 12 months, and the content material stays an space of excessive curiosity for a lot of new householders within the present actual property market.” “We have an extended historical past of executing profitable influencer advertising campaigns for manufacturers on this vertical,” continued Murphy. “We are thrilled to proceed our enlargement with this buyer and convey extra DIY alternatives to our community of creators.” Bookings are a measure of all gross sales orders minus any identified cancellations or refunds in the identical time interval with respect to such gross sales orders or refunds. Management makes use of bookings to tell expectations of complete gross sales exercise. Bookings usually are not all the time an indicator of income for the quarter and may very well be topic to future adjustment. Revenue from Managed Services bookings are usually acknowledged over a 9-month interval on common, although bigger contracts could also be acknowledged over longer durations of time. IZEA acknowledges Managed Services income primarily based on a share of completion.  IZEA just lately introduced that Managed Services bookings in Q2 of 2021 elevated 187% to $11.1 million as in comparison with Q2 of 2020, which have been $3.9 million. IZEA’s internet earnings and money stream outcomes shall be introduced, together with the remainder of the corporate’s monetary efficiency, as a part of its Q2 earnings launch, which is tentatively scheduled for August 12, 2021. To work with IZEA as both an influencer or a marketer, go to IZEA.com. About IZEA Worldwide, Inc.IZEA Worldwide, Inc. (“IZEA”) is a advertising expertise firm offering software program {and professional} providers that allow manufacturers to collaborate and transact with the total spectrum of as we speak’s prime social influencers and content material creators. The firm serves as a champion for the rising Creator Economy, enabling people to monetize their content material, creativity, and affect. IZEA launched the trade’s first-ever influencer advertising platform in 2006 and has since facilitated practically 4 million transactions between on-line patrons and sellers. Leading manufacturers and businesses associate with IZEA to extend digital engagement, diversify model voice, scale content material manufacturing, and drive measurable return on funding. Safe Harbor StatementAll statements on this launch that aren’t primarily based on historic truth are “forward-looking statements” supposed to qualify for the protected harbor from legal responsibility established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, that are primarily based on sure assumptions and describe our future plans, methods and expectations, can usually be recognized by way of forward-looking phrases similar to “might,” “will,” “would,” “may,” “ought to,” “count on,” “anticipate,” “hope,” “estimate,” “imagine,” “intend,” “doubtless,” “initiatives,” “plans,” “pursue,” “technique” or “future,” or the detrimental of those phrases or different phrases or expressions of comparable that means. Examples of forward-looking statements embody, amongst others, statements we make relating to expectations regarding IZEA’s capability to extend income and bookings, development or upkeep of buyer relationships, and expectations regarding IZEA’s enterprise technique. Forward-looking statements contain inherent dangers and uncertainties which may trigger precise outcomes to vary materially from these within the forward-looking statements, because of numerous components together with, amongst others, the next: bookings failing to supply corresponding income; aggressive circumstances within the content material and social sponsorship section during which IZEA operates; failure to popularize a number of of {the marketplace} platforms of IZEA; our capability to determine efficient disclosure controls and procedures and inside management over monetary reporting; our capability to fulfill the necessities for continued itemizing of our widespread inventory on the Nasdaq Capital Market; altering financial circumstances which are much less favorable than anticipated; and different dangers and uncertainties described in IZEA’s periodic reviews filed with the Securities and Exchange Commission. The forward-looking statements made on this launch converse solely as of the date of this launch, and IZEA assumes no obligation to replace any such forward-looking statements to mirror precise outcomes or modifications in expectations, besides as in any other case required by legislation.

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