Seven-year success story for Shoo Social Media

SOCIAL media advertising and marketing enterprise Shoo Social Media marks its seventh birthday this month – and with a lot to have fun.

The Ilkley-based firm has seen a interval of fast progress, expanded its group and nonetheless discovered time to fulfill its social duty commitments.

They are marking the milestone with a barbecue open air at Ilkley Moor Vaults pub on Thursday, July 15, with the permitted Covid-safe 30 friends, together with purchasers and shut enterprise connections.

Shoo, primarily based in Bolling Road, Ben Rhydding, permits companies to achieve their excellent clients by means of focused social media advertising and marketing campaigns, serving to them to design, implement, then optimise their on-line advertising and marketing methods.

The firm was based on July 14, 2014, after co-owners Rachel Hatfield and Chris Morris determined to increase their private relationship into knowledgeable partnership and go into enterprise collectively. It noticed Chris depart behind an eight-year instructing profession to affix Rachel within the advertising and marketing sector.

It has been among the many few companies which loved a steady interval of progress in the course of the Covid disaster, with earnings up by 23.68%, as many firms approached them for assist to adapt to working and selling their providers on-line within the face of lockdown challenges.

This result in the creation of two new posts, with Mollie Phillips given a everlasting full-time senior place as Client Executive and Fran Haigh appointed to the model new function of Social Advertising Co-ordinator.

The group are additionally delighted to welcome new Shoo pet, Cosmo, a 13-week-old Weimaraner who’s now coaching to fill the footwear of their well-known and much-loved workplace canine Blue, who died initially of this yr.

2020 noticed Mollie honoured as Apprentice of the Year within the Ilkley Business Awards following on from Shoo’s 2017 success after they have been awarded Micro-business of the yr.

Chris mentioned: “It’s been such a difficult interval for everybody and it was heart-breaking to see so many companies badly-hit by Covid restrictions, however the optimistic facet was that folks have been so decided to take a look at new methods of working to maintain going, no matter it’d take.

“We have been so fortunate that our enterprise mannequin, by its very nature, was already geared as much as operate on-line and we have been additionally helped by the actual fact we ‘stay above the store’. This put us in a robust place to assist so many others adapt and survive. Our ethos has all the time been one in all giving one thing again to the group and we have been capable of finding methods to proceed this, particularly, supporting younger individuals who’ve confronted such a tough time on the very begin of their profession journey.”

The Shoo Academy supported 30 media under-graduates with working from dwelling placements by means of its instructional programme, which has mentored 150 college students in complete thus far. Rachel continued along with her part-time lecturing at Leeds Beckett University by transferring her lessons on-line. Shoo additionally helps youthful college students from Ilkley Grammar School, South Craven School, Shipley College and Craven College with work expertise alternatives.

Their annual Digital U convention, which drew round 200 attendees when held at Denton Hall, Ilkley, reached greater than 500 companies when moved on-line throughout lockdown, offering a week-long webinar collection.

The firm’s present group work programme entails promotional assist for Ben Rhydding Golf Club and Ilkley Town FC.

The Shoo group have been instrumental in creating Ilkley Social, a group group for micro-businesses to get collectively, assist and study from one another and Ben Rhydding Community Group, a group noticeboard for their native village.

Since 2015, they’ve run Fashion Fiesta, set as much as elevate cash for charity, assist vogue designers, make-up artists and start-up companies. This annual occasion entails greater than 1,000 individuals, together with sponsors and volunteers, however has sadly needed to be postponed to 2022 resulting from Covid restrictions.

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About the Author: Amanda