Former Scoot marketing VP Jacqueline Loh joins Accenture Interactive

Jacqueline Loh, former VP, marketing at Scoot, has joined Accenture Interactive as director, marketing transformation and shopper functionality. She was beforehand with Scoot for greater than six years earlier than leaving final December. She later joined a reproductive well being and wellness firm, Fig Health, as marketing mentor and advisor.
“Since leaving Scoot in December, I’ve been on a journey of discovery, exploration and even had a profession misstep. During these months, I’ve had the privilege to satisfy and communicate to many useful, supportive and attention-grabbing folks – reconnecting with previous contacts and associates, and making new ones,” Loh mentioned in a LinkedIn submit.
She can be grateful for a way the previous yr and the present disaster has made everybody extra empathetic and type. “I’ve realised once more that holding an open thoughts and listening to out options will all the time be useful,” Loh added. She additionally thanked a number of business associates for his or her steerage and permitting her to be taught, and Fig Health’s co-founder and CEO, Maria Wang-Faulkner, for serving to her acquire perception in regards to the challenges of an early stage start-up. MARKETING-INTERACTIVE has reached out to Accenture Interactive for remark.
During her time with Scoot, Loh was liable for seeing the airline evolve from promo-driven tacticals to client insights-driven content material marketing centred on storytelling and turn out to be a model that conjures up shoppers to journey much less ordinarily. According to her LinkedIn, she additionally led the shift from simply 50% on-line buys to 100% measurable digital media, which drives nearly 70% of complete income on direct and client channels.
In a earlier LinkedIn submit, Loh mentioned it has been an incredible six years and by no means imagined she would come to this point personally and professionally when she began in Scoot, or that she would have the privilege of taking the model to this point.
“This yr, whereas irritating in its lack of tangible achievements confirmed me that I might proceed to innovate and proceed to drive model goal meaningfully. But it additionally confirmed me that I need to maintain pushing myself to be taught and to problem myself with the unknown,” Loh mentioned. Before Scoot, Loh labored at Flying Caterpillars, Fonterra, Burger King, and L’Oréal, and McCann Erickson. 
Related articles:Accenture Interactive hires former CMO of SEEK Asia as MDIn-depth interview: Accenture Interactive opens up on SEA ambitionsAccenture’s first huge SEA acquisition with Entropia: How it transpiredAccenture Interactive’s Droga5 opens new workplace in Tokyo