Camilla Craven is presently Brand Communications Director at bespoke ethically-sourced positive jewelry model, Vashi. In her function, Camilla oversees all model advertising and marketing, comms, advocacy (together with influencer advertising and marketing) and social.
Camilla studied on the University of Virginia, receiving a bachelors’ diploma in History, earlier than happening to obtain a diploma from the Chartered Institute of Public Relations.
Prior to Vashi, Camilla has labored in advertising and marketing for 11 years, with roles together with Global Director of Advocacy at Charlotte Tilbury, Head of PR & Events at Benefit Cosmetics (LVMH) and Associate Director at Halpern (a part of The&Partnership, a part of WPP).
Now right here’s Camilla to speak about her historical past and the developments she is noticing inside the trade:
What’s your function and what does it include?
I’m Brand Communications Director at positive jewelry model Vashi. In my function, I oversee model advertising and marketing, communications, advocacy (together with influencer advertising and marketing) and social. My focus is constructing model advocacy and model consciousness, to assist Vashi turn into the primary jewelry model worldwide.
Who or what impressed you to get into advertising and marketing?
It all began with my mom, who labored in PR and impressed me to get into the trade. After a summer time placement at Halpern, beneath the mentorship of the unimaginable Jenny Halpern Prince, I knew this is able to be my dwelling for a few years!
On the model facet, what do you assume is most fascinating within the company and SaaS area?
When I began my profession, businesses relied on years of heritage and case examine work for his or her popularity; it was subsequently onerous to interrupt into the trade with a brand new proposition. Now it’s typically the newcomers of whom I’ve not heard a lot who impress me most of their pondering, enterprise options and proprietary tech. I at all times take time to look into each chilly name or e mail I get for that purpose.
What’s impressed you to date this yr?
I’ve been blown away so many instances this yr. Firstly, by the entries within the Performance Marketing and Influencer Marketing Awards that I had the pleasure of judging. The expertise in our trade is second to none. Next, by how entrepreneurs have pivoted in our submit Covid-19 world – there was no rule ebook on tips on how to navigate the challenges! The success tales are nice – and there have positively been some silver linings to the pandemic in making advertising and marketing extra progressive in some areas.
What are you most enthusiastic about proper now?
The most fun every day evolution is how we will attribute and measure ROI for influencer advertising and marketing – and it’s bettering every day! I can’t imagine how far it’s come and it’s some of the empowering developments for our trade.
What’s your prime tip for these in our trade?
I’ve been fortunate to have labored with and for a lot of unimaginable feminine founders who’ve handed down their invaluable suggestions and recommendation. The one which’s caught with me probably the most and is what I inform my groups too, was Charlotte Tilbury instructing us to “dare to dream it, dare to imagine it, dare to do it!” Half of the problem is believing you may!
What one factor would you alter concerning the trade?
I’d love the trade to proceed to struggle the trigger for versatile working, significantly to allow girls to steadiness the pressures of their profession and motherhood. Too typically I see girls having to decide on or make sacrifices.
What different areas of the trade would you be fascinated by being concerned in sooner or later?
What I like most about our trade is how rapidly the panorama is altering and new media is rising. Marketing is unrecognisable versus the trade I began in. I’m excited to see what’s not far away. Growing up, I used to be taught that daily is a college day, and I can’t wait to be taught the following large factor.
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