We are a branded content material studio. Our major objective is to make sure our model companions are at all times a part of the cultural dialog. We supply full-service advertising and marketing capabilities delivering customized content material and artistic options throughout all our platforms and experiences, driving worth for our companions and loyalty with our followers. Long story quick, we make killer model pushed content material wherever and at any time when our companions need it.
At Velocity, we worth variety of thought, and we expect your hobbies and distinctive viewpoints are simply as necessary as your earlier work expertise. We view the world not solely from our workplaces (although the views are fairly candy), but in addition by way of immersive experiences that encourage us, preserve us on the forefront of the ever-changing cultural panorama, and, with a bit of luck, make us higher entrepreneurs.
SO, WHATS THE JOB?
Activation is a bunch devoted to marketing campaign growth and execution throughout ViacomCBS’ Ad Solutions. We companion with the Pitch and Creative groups to develop built-in advertising and marketing options that drive upfront and scatter budgets. Then, lead the activation of companion applications throughout all Viacom screens and networks (besides BET), in collaboration with channel constituents. In addition, we handle all marketing campaign work concerning Upfront Advertisers with offered advertising and marketing and an recognized property, from pitch via activation.
As Manager, you’ll handle client-facing activation of linear, digital and social media advertising and marketing applications for the MTV, VH1 & CMT. You will work together with cross-disciplinary groups together with shoppers, media businesses, Ad Solutions, artistic, manufacturing, social media, editorial, authorized, and exterior distributors. You are accountable for managing particular processes, akin to vetting concepts with key stakeholder departments, securing companion supplies/property, constructing social media promotional methods, and supervising the manufacturing of customized content material throughout all platforms.
In addition, the position will function the Social Strategy lead for the activation workforce, working with enterprise growth, website technique, and social gross sales groups to establish areas of alternative to achieve firm and shopper objectives. Particular areas of focus shall be round proactively growing Twitter and Snapchat packages to take to market, and speaking these alternatives to the broader advertising and marketing and gross sales groups to assist drive income.
THE DAY TO DAY:
Serve as Activation level on RFP responses together with however not restricted to main artistic briefings and collaboration, vetting ideas with all mandatory groups, growing marketing campaign parts, confirming manufacturing budgets and helping with presentation as wanted
Lead all facets of activation on assigned advertising and marketing applications after sell-in together with managing company/shopper companions, liaising with Creative and related channel groups on content material manufacturing and supply, managing timelines, creating pre-pro supplies, representing shopper wants on set, overseeing marketing campaign launch and collaborating with media activation and cultural intelligence groups on reporting
Serve as Social Strategy level throughout the group, working with respective inner teams to assist develop alternatives round issues like Twitter Amplify, Snapchat Shows, and Tiktok. Point will attend weekly conferences, replace alternatives decks when new exhibits or packages are introduced, and work to assist decide pro-active advertising and marketing packages to be included in pitches in addition to assist execute issues like Twitter Amplify packages that aren’t in any other case tied into bigger applications.
Identify greatest practices to use to the workforce’s day-to-day efforts
Mentor coordinators and assistants