NEW YORK, July 21, 2021 /PRNewswire/ — Tinuiti, the most important unbiased efficiency advertising and marketing agency throughout the Triopoly of Google, Facebook, and Amazon, at present introduced that it has earned TikTok’s Campaign Management badge within the TikTok Marketing Partner Program, changing into the primary US-independent company to obtain the accreditation from the main vacation spot for short-form cell video. The accreditation will assist Tinuiti purchasers leverage TikTok’s complete suite of artistic, influencer, and data-driven providers to develop their enterprise.The TikTok Campaign Management badge empowers Tinuiti to assist purchasers develop first-ever social advertising and marketing experiences that can drive true accountability and measurable impression within a model’s bigger media combine. It additionally expands Tinuiti’s influencer program connecting manufacturers to high-impact creators, facilitating best-in-class content material creation and lowering limitations to activating on TikTok.”This Campaign Management badge distinguishes Tinuiti as an modern social associate for our purchasers who will now have entry to artistic alternatives that in any other case wouldn’t have been out there to them. TikTok continues to make nice strides with its advert choices, particularly round shoppable experiences and creator partnerships,” says Kolin Kleveno, SVP, Addressable Media, Tinuiti. “Our focus will probably be on driving extra subtle activations throughout all components of the funnel with TikTok pleasant artistic and correct measurement to assess the enterprise worth of the platform.”Tinuiti has beforehand partnered with TikTok to develop a measurement playbook to function a best-in-class method to paid media on the platform. Tinuiti already has confirmed success boosting shopper model efficiency throughout TikTok together with Revlon who exploded TikTok Topview with 10M Amazon retailer visits and 224K likes.
“Through TikTok For Business, we’re constructing new alternatives for entrepreneurs to be artistic storytellers and meaningfully interact with the TikTok group,” mentioned Melissa Yang, Head of Ecosystem Partnerships, TikTok. “We’re thrilled to collaborate with a number of the most strategic and trusted leaders within the promoting {industry} and proceed giving entrepreneurs entry to extra instruments to efficiently create, measure and optimize advert campaigns on TikTok. We cannot wait to collaborate with companions to carry a artistic and joyful expertise to our model companions and the broader TikTok group.”Tinuiti seems at information holistically and never in silos by leveraging Mobius, its suite of AI-enabled advertising and marketing intelligence and media activation know-how, it helps purchasers optimize and perceive information to obtain enterprise objectives. Mobius will allow purchasers to use TikTok as a branding and consideration automobile, with higher alternatives for scalable media budgets to ship outcomes CMO’s are chargeable for.Tinuiti not too long ago unveiled its new Influencer Marketing program with the appointment of 15-year veteran Crystal Duncan as SVP of Influencer Marketing to lead and develop the brand new functionality, with the way forward for Influencer Marketing having a heavy information and know-how focus, Tinuiti will make the most of influencers throughout your complete buyer journey together with TikTok.Tinuiti has been acknowledged with quite a few accreditations and not too long ago acquired the Facebook Premium Marketing Partner certification and the Amazon Advertising Partner Network badge.In December 2020, Tinuiti introduced a partnership with New Mountain Capital, a number one growth-oriented funding agency with $28 billion in property beneath administration. In March 2021, Tinuiti acquired The Ortega Group, deepening its place as an Amazon market chief.
About Tinuiti Tinuiti is the most important unbiased efficiency advertising and marketing agency throughout the Triopoly of Google, Facebook and Amazon, with over $2.2 billion in digital media beneath administration and over 800 workers. With industry-leading experience in search, social, Amazon and marketplaces, addressable TV and extra, Tinuiti drives income for purchasers through technique and channel specialization. Each answer is delivered leveraging Tinuiti’s efficiency planning framework, GAMMA, and enabled by a proprietary suite of selling intelligence and media activation know-how – Mobius. For extra data go to https://www.tinuiti.com. View authentic content material to obtain multimedia:https://www.prnewswire.com/news-releases/tiktok-names-tinuiti-first-us-independent-agency-to-receive-campaign-management-badge-within-tiktok-marketing-partner-program-301338753.html
SOURCE Tinuiti
