Oktopost Secures $20 Million in Growth Equity Funding for B2B Social Media Marketing Platform

TEL AVIV, Israel, July 22, 2021 /PRNewswire/ — Oktopost, the world’s solely totally built-in platform for B2B social media advertising and marketing, worker advocacy and income attribution, introduced immediately that it has secured a $20 million minority funding from London-headquartered development fairness agency Expedition Growth Capital. Prior to this spherical, the enterprise had raised lower than one million {dollars} and grown profitably since inception in 2013.

Oktopost Secures $20 Million in Growth Equity Funding for B2B Social Media Marketing Platform

Oktopost offers a user-friendly, enterprise-grade cloud platform, constructed on a single code base, the place B2B entrepreneurs can curate content material, arrange, and simply handle campaigns for company social media accounts, worker advocacy and social promoting. Additional modules embrace social listening and extremely customisable native analytics, offering a full suite of social advertising and marketing performance.

Oktopost is the one vendor in the market with deep, native integrations with Marketing Automation Platforms corresponding to Adobe’s Marketo, Salesforce’s Pardot, and Hubspot; and CRM techniques corresponding to Salesforce and Microsoft Dynamics. By enabling income attribution of upstream advertising and marketing exercise, these integrations make the platform uniquely helpful to B2B gross sales and advertising and marketing organisations.
Oktopost’s advertising and marketing automation integrations deliver transparency to dialog between B2B manufacturers and their prospects. Oktopost’s CRM integrations additionally ship helpful gross sales intelligence to gross sales groups and account managers whereas selling social promoting and communication past conventional electronic mail and cellphone. These capabilities make Oktopost the popular platform for refined B2B advertising and marketing orgs looking for clearer ROI from their quickly rising social advertising and marketing budgets.The international martech business is now value $121.5 billion with B2B organizations investing in quite a lot of applied sciences to assist them attain their advertising and marketing objectives. Oktopost has just lately been recognised by Gartner (Market Guide for Social Marketing Management, March 2021) and Forrester (Now Tech: Social Suites, Q1 2021).Oktopost plans to make use of the funding to advance its product roadmap centered solely on B2B necessities, increase its buyer success perform, speed up advertising and marketing and gross sales, and discover strategic acquisitions. The Company presently has a worldwide group unfold throughout Tel Aviv, London, and Atlanta and plans to develop its workforce by 50% in the second half of 2021.Daniel Kushner, co-founder and CEO of Oktopost, stated: “Our mission from day one was to ascertain the first-ever B2B social media advertising and marketing platform with the power to measure and quantify the worth of social media in phrases of lead era, pipeline affect, buyer acquisition, and finally ROI. As former B2B entrepreneurs, we all know attribution and laborious ROI are paramount and consequently, we have now been first movers in creating robust integrations that generate these for social advertising and marketing. As siloes breakdown between advertising and marketing and gross sales inside B2B corporations, and as social promoting turns into extra widespread, we consider Oktopost is uniquely suited to supply the performance desired.We are delighted to be partnering with Expedition Growth Capital as our first institutional investor for this new section of development. From our first conversations with Oliver and the group, we knew this was a partnership that may ship worth over years to come back, and we expect this can be a nice subsequent step for the way forward for Oktopost.””Social media has grow to be an more and more essential a part of B2B advertising and marketing methods, and we have used Oktopost for a lot of years to assist broaden our social footprint. The Oktopost social media advocacy software has helped us by empowering workers to play a extra energetic position in our social media program,” stated Christopher Taine, Global Communications, ACI Worldwide.”There are a lot of social media instruments on the market catering for B2C corporations however we have not seen a platform that’s particularly tailor-made to the B2B journey till Oktopost. The skill to handle, observe and analyse social actions is more and more a must have for B2B gross sales and advertising and marketing organisations. Daniel and Liad have constructed one of the best product in the market to serve this want. They have additionally constructed a terrific tradition and we’re excited to be a part of the journey from right here,” stated Oliver Thomas, Managing Partner at Expedition Growth Capital. Oliver Thomas, together with Investment Director, Charles Covell, who led the funding, will be part of the board of administrators.Seasoned gross sales and advertising and marketing government Rainer Gawlick may even be becoming a member of the board as a non-executive director. Rainer brings over 25 years of expertise in the expertise sector as an operational government and a board member of private and non-private corporations, together with Progress and Meltwater.Today, Oktopost has a number of hundred prospects together with ACI Worldwide, ChargeBee, ContentSquare, Fujitsu, Mitsubishi Electric, Snowflake, SWIFT, SUSE, and Xerox. Since inception, Oktopost has achieved fast and worthwhile development. Over 60% of revenues are from U.S.-based corporations. Oktopost has loved robust development in the quantity and worth of its accounts in latest years as social advertising and marketing has grow to be an more and more strategic perform of promoting and gross sales in giant B2B organisations.To study extra about Oktopost’s social advertising and marketing platform, please go to: https://www.oktopost.com/.Contact: [email protected] / Tel. +44 7909 985 621About OktopostOktopost is the one social media advertising and marketing platform that focuses particularly on the wants of B2B corporations. Leading enterprises internationally use Oktopost to create, launch and handle large-scale social media company and advocacy campaigns and use the insights to measure and consider success. Headquartered in Tel Aviv, Oktopost has places of work in the UK and the U.S.About Expedition Growth CapitalExpedition Growth Capital is a software program specialist development fairness agency. Expedition focuses on €10m – €30m minority fairness investments in quickly rising, founder-owned software program companies throughout Europe. Expedition is usually the primary outdoors investor into corporations which have constructed world-class merchandise, and robust, rising market positions, in helpful classes of enterprise software program. Expedition is a supportive, skilled companion for bold European founders who’ve traditionally chosen to construct their companies away from the pressures of enterprise capital. www.expedition.capitalRelated Imagesoktopost-team.jpg Oktopost group Oktopost Secures $20 Million in Growth Equity Funding for B2B Social Media Marketing Platform SOURCE Oktopost