WHIPPANY, N.J.–(BUSINESS WIRE)–Jul 26, 2021–Bayer at this time introduced Denise Vitola is becoming a member of the Bayer Communications Team as Vice President of Brand Integration, PR, Social and Influencer for Consumer Health. In this position, Vitola will probably be chargeable for main technique for built-in model PR, social media and influencer advertising and marketing for all Consumer Health U.S. manufacturers.This press launch options multimedia. View the complete launch right here: https://www.businesswire.com/information/house/20210726005796/en/
Denise Vitola, Vice President of Brand Integration, PR, Social and Influencer for Consumer Health (Photo: Business Wire)For the final two years, Vitola has performed an integral position as a guide main inner communications and model PR for Bayer Consumer Health North America, together with spearheading the development of influencer advertising and marketing and natural social for Consumer Health North America and launching new built-in campaigns for Midol ®, Bayer ® Aspirin, AleveX™, One-A-Day ®, Claritin ® and Alka-Seltzer ®.Vitola will report back to Beth Roden, SVP and Head of Communications – Bayer U.S. and Head of Communications, Consumer Health North America. Denise may also be a member of the U.S. Corporate Communications Leadership Team, driving repute, digital excellence and built-in communications.“Over the final two years, Denise has elevated and introduced new relevance to Bayer Consumer Health North America’s largest manufacturers which have been round for many years by built-in advertising and marketing, together with impactful influencer and social media packages, to actually ship distinctive outcomes,” Roden mentioned. “We are thrilled she is now formally a member of the Bayer Communications group and can proceed to drive our profitable built-in communications that has been an important a part of reaching our shoppers and driving consciousness of our manufacturers.”Vitola has over a decade and a half of award-winning, branding and built-in advertising and marketing expertise. She has a broad background engaged on shoppers in client, well being, tech and monetary providers. Prior to working with Bayer Consumer Health North America, Vitola helped drive innovation and technique by built-in, social and holistic advertising and marketing campaigns for world manufacturers. Earlier this 12 months, Vitola was named a 2021 PRNews Top Woman in PR.About BayerBayer is a world enterprise with core competencies within the life science fields of well being care and diet. Its services and products are designed to assist folks and planet thrive by supporting efforts to grasp the key challenges offered by a rising and growing older world inhabitants. Bayer is dedicated to drive sustainable improvement and generate a optimistic affect with its companies. At the identical time, the Group goals to extend its incomes energy and create worth by innovation and progress. The Bayer model stands for belief, reliability and high quality all through the world. In fiscal 2020, the Group employed round 100,000 folks and had gross sales of 41.4 billion euros. R&D bills earlier than particular objects amounted to 4.9 billion euros. For extra info, go to www.bayer.com.Social Media Channels- Facebook: BayerUnitedStates- Twitter: BayerUS
– Instagram: BayerUS- YouTube: BayerUSBayer ® and the Bayer Cross ® are registered emblems of Bayer.View supply model on businesswire.com:https://www.businesswire.com/information/house/20210726005796/en/CONTACT: Danielle [email protected]: UNITED STATES NORTH AMERICA NEW JERSEYINDUSTRY KEYWORD: GENERAL HEALTH OTHER RETAIL SOCIAL MEDIA PHARMACEUTICAL DISCOUNT/VARIETY SUPERMARKET RETAIL PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING BIOTECHNOLOGY COMMUNICATIONS HEALTHSOURCE: BayerCopyright Business Wire 2021.PUB: 07/26/2021 04:57 PM/DISC: 07/26/2021 04:57 PMhttp://www.businesswire.com/information/house/20210726005796/en
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