EDB’s Singapore Global Network concludes digital and content marketing pitch

The Singapore Global Network (SGN), a division below the Economic Development Board, has appointed Ruder Finn to handle digital inventive and content consultancy providers for 2 years with the choice to increase for one more. According to Gebiz, the company beat out 5 others vying for the account – KRDS Digital, Ogilvy Singapore, GOODSTUPH, WE Communications, and Pico Art International.
Formed in 2019, SGN is tasked to re-energise Singapore’s efforts in constructing a powerful and in depth ecosystem of abroad networks by constructing significant and lasting relationships with household and pals globally. From people contemplating Singapore as their subsequent place to work and stay in, to Singaporeans dwelling abroad and desirous about returning, SGN goals to attach them with the proper folks and sources to get began. SGN at present has 11 in-market regional representatives throughout Australasia, Europe, North America, Northeast Asia, Southeast Asia, South Asia and the Middle East in addition to Singapore.
Sherman Pun, SGN’s head, digital marketing and communications, advised MARKETING-INTERACTIVE that it was on the lookout for an company associate to create digital content and campaigns that assist elevate consciousness of SGN as a platform for professionals around the globe, together with Singaporeans overseas, to develop their networks and be related with not only one one other but additionally the thrilling profession and enterprise alternatives that Singapore has to supply. This contains driving new membership, rising its digital communities and sustaining engagements throughout channels.
According to him, Ruder Finn stood out for its sturdy content and inventive concepts that have been grounded in a deep appreciation of its prospects’ wants. “Its human-centred concepts resonated with our personal strategy to rising connections and constructing communities – with folks on the coronary heart of it,” Pun added. Work is anticipated to start subsequent month. 
Brian Witte, deputy GM of Ruder Finn Singapore stated, “Ruder Finn is honoured and excited to be working with EDB to help SGN’s mission over the subsequent two years. Through in depth analysis into SGN’s goal and challenges, we developed a complete proposal that speaks to SGN’s goal and ambition. We stay up for creating content and campaigns that may encourage and resonate with, and develop loyalty amongst, the SGN group and different likeminded people.”
Separately, the Economic Development Board is on the hunt for a world media company to attain and interact international enterprise decision-makers. This is in a bid to drive its funding curiosity and to construct model desirability for Singapore. The appointment is for a 12 months with the choice to increase for one more two. The company will likely be accountable for account administration, media planning, media shopping for and analysis, and media efficiency reporting. Meanwhile, its project-based and advert hoc duties embody promoting applied sciences, platform administration, 360 paid media efficiency dashboard, inventive and content providers, and handle and conduct coaching workshops for EDB. The Gebiz tender closes on 30 July. Ebiquity is known to be managing the pitch.
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