If you already know the place to look, you’ll discover that the digital house is chock-full of free assets and instruments you need to use to up your social media advertising and marketing sport. Here are a couple of.
New to the business? Get began with every little thing it’s essential know in regards to the early choices that’ll form your profession, together with selecting a brokerage, studying your market, creating a web-based presence, budgeting, getting leads, advertising and marketing listings and a lot extra. If you’re a crew chief or broker-owner, New Agent Month might be jam-packed with assets to assist your new hires navigate.
Whether you’re a beginner or a seasoned skilled, each agent can profit from tapping into what social media has to supply. The excellent news is that relating to social media advertising and marketing — you don’t must all the time pay some huge cash to entry some nice instruments.
In a current session for Inman Connect Now, I shared a couple of of my favourite instruments for zero-cost advertising and marketing. So, if you wish to get organized, whip up some nice content material and improve your social presence, listed below are my go-to assets.
1. Task administration
Getting organized — and simply as importantly, staying organized — is the secret. Asana and Trello are two nice activity administration instruments which can be particularly useful if you find yourself organizing who does what for content material.
For instance, if you will shoot a video as soon as every week, you want a spot to prepare subject, timing, who will edit it, what your distribution plan is and extra. Also, Dropbox and Google Drive are glorious for holding huge information for social media, like video and graphic information, and it’s straightforward to switch these information out of your laptop to your cellular gadgets.
2. Video instruments and assets
Video content material remains to be probably the greatest sorts of content material you possibly can create for Facebook, YouTube or IGTV. Two of my favourite free video-editing cellular apps are Videoshop and (*5*). They’re each straightforward to make use of, and straightforward to edit and model your movies as wanted.
3. Stock photograph assets
As the adage goes, an image is value a thousand phrases — and that couldn’t be extra true relating to social media.
There are three nice inventory photograph assets I really like and use constantly: Unsplash, Pixabay and Pexels. These platforms are free and provide a large assortment of inventory images (and inventory video footage, too) to make use of for any of your social media posts.
4. LinkedIn, Facebook and Instagram
These are three of the largest social platforms, they usually every have quite a few free assets for actual property brokers and brokers. With LinkedIn, be sure to optimize your profile, add your experience, and make the most of the free weblog and advice part.
With Facebook, content material is essential, so utilizing a free instrument like a content material grid can assist get you organized. Instagram has so many extra choices now than ever earlier than, however I really like utilizing instruments like LinkTre.ee so as to add a number of hyperlinks in your bio, and Wordswag and Canva to create graphics shortly and simply.
As with any social media platforms, being extra desirous about others is essential to assist construct and foster these relationships. This doesn’t value you something (besides time!)
5. Hashtag assets
Hashtags on Instagram and Twitter could be an effective way to extend your attain and broaden your sphere. Some of my favourite assets are: hashtagify.me, all-hashtags.org and hashtags.org. Search to see which hashtags are most related to your market space.
Lastly, one factor all brokers and brokers can do this doesn’t value something is to repurpose your content material and your tales. When creating a bit of content material, take into consideration how that piece of content material may get repurposed, and sliced and diced.
For instance, a Facebook Live could possibly be downloaded and uploaded to YouTube, it could possibly be transcribed right into a weblog put up, it could possibly be edited to drag out a couple of brief clips for Instagram and extra.
Strategize with Katie Lance in particular person at Inman Connect Las Vegas, Oct, 26-28! She’ll be moderating the Agent Marketing monitor together with two different specialists, Marki Lemons-Ryhal and Chelsea Peitz, to dive deep into creating, sharing and repurposing content material on social media. Seats are restricted. Learn extra and reserve your spot at this time.
Katie Lance is the creator of #GetSocialSensible and founder and CEO of Katie Lance Consulting, a social media technique agency and founding father of the #GetSocialSensible Academy. She’s been acknowledged by Inman News as one of many 100 most influential individuals in actual property and is a featured keynote speaker at many business occasions. Katie can also be is the creator of the best-selling e-book, #GetSocialSensible.