LOS ANGELES–(BUSINESS WIRE)–Jul 29, 2021–BEN Group, the leisure AI firm that integrates manufacturers into influencer, streaming, TV, music, and movie content material, together with its content material optimization platform TubeBuddy, at present introduced a milestone 2021 H1. The firm has skilled dramatic progress throughout its influencer advertising and marketing, product placement, creator and content material optimization, and movie star licensing divisions over the previous 5 years. As the leisure, media, and promoting industries adapt to international reopenings, BEN Group is increasing its enterprise to meet an unprecedented demand for non-disruptive promoting and empowering the flourishing creator economic system. In the primary half of this 12 months, BEN Group achieved file income, fostered new partnerships, deepened current consumer relationships, additional enhanced proprietary AI and knowledge capabilities, and appointed a number of new executives throughout its worldwide enterprise.In H1, BEN Group’s influencer advertising and marketing and product placement divisions noticed a +108% improve within the variety of new shoppers signed as in contrast to H1 2020. Some of those new shoppers embody 1-800 Contacts, Gameloft, HP, Nutrafol, Turtle Beach, and VSCO. Additionally, the companies drove a +66% improve in income and a +164% improve in complete bookings YoY. BEN Group’s influencer division noticed a +91% improve in items of content material executed throughout a +77% improve in campaigns executed YoY.
“As our world emerges from lockdown, we’re seeing social media content material and streaming reveals and movies proceed to play a significant function in defining digital tradition. With this shift, there may be extra alternative for manufacturers to take part in and empower the creator economic system than ever earlier than,” stated Ricky Ray Butler, CEO of BEN Group. “We’re excited by all the methods through which content material creation, distribution, and monetization are evolving, and our staff is dedicated to serving to manufacturers navigate the leisure ecosystem and drive worth.”In addition to BEN Group’s groundbreaking work with shoppers, and in keeping with its mission and imaginative and prescient, the corporate continued to increase its AI accuracy and capabilities all through H1 throughout main platforms together with YouTube, Instagram, and TikTok. BEN Group’s AI staff expanded its proprietary expertise’s viewers mapping device on Instagram by 6.5x, fueling a deeper understanding of viewership. Additionally, BEN Group improved its AI’s potential to predict demographics on Instagram by 32%. This enchancment permits BEN Group to extra exactly establish and match probably the most impactful partnerships, finally empowering content material monetization for creators and driving significant viewers connections for manufacturers.TubeBuddy ended Q2 with greater than eight million customers, up 60% YoY. TubeBuddy additionally hosted the primary annual International #CreatorDay in April. The occasion was designed to rejoice creators and the followers, organizations, and causes that encourage them. #CreatorDay culminated in an eight-hour reside stream that includes greater than 30 outstanding creators together with Peter Hollens, Max Belsing, Trey Kennedy, Alex Clark, Evan Carmichael, Ali Abdaal plus business luminaries like Jim Louderback, Lauren Schnipper, and Josh Cohen, finally leading to TubeBuddy’s largest new subscriber weekend to date. Additionally, TubeBuddy expanded its YouTube channel staff and welcomed Shelly Nathan, a YouTube skilled and educator who hosts “Shelly Saves The Day,” as a full-time in-house YouTube and Product Expert.BEN Group has quickly scaled its worldwide staff to match demand for its providers. Since the beginning of the 12 months, the corporate has employed 100 new staff throughout its international workplaces, of which 65 had been introduced on to the influencer advertising and marketing division. BEN Group welcomed a number of executives throughout its product placement, influencer advertising and marketing, AI, and TubeBuddy groups to lead its explosive progress. They embody:Allison Maxwell, VP of InsightsAngelita Sierra, VP of Strategic Brand PartnershipsBenjamin Funke, Executive Director of TubeBuddy OperationsElizabeth Wright, VP of Client ServicesJustin Dewiel, VP of StrategyKatrina Frank, VP of Global Agency & Industry MarketingMarisa Costa, VP of Influencer Client DevelopmentPauline Malcolm Thornton, SVP of Client DevelopmentRick Li, Executive Director, APAC Client DevelopmentScott Spencer, SVP of OperationsAbout BEN GroupBEN Group Inc. is an leisure AI firm that integrates manufacturers into influencer, streaming, TV, music, and movie content material with assured ROI. BEN Group consists of the world’s largest influencer advertising and marketing enterprise; the world’s largest product placement company; TubeBuddy, the most important platform to assist YouTube creators optimize their viewers and channel progress; and Greenlight, a worldwide rights and licensing enterprise.
With its proprietary AI and platform, BEN is the primary and solely firm utilizing machine studying and deep studying neural networks to establish high-impact alternatives for genuine, non-disruptive product placement and influencer advertising and marketing. BEN combines its AI with 40+ years of information, leisure expertise, and a staff of business consultants to join manufacturers with the proper audiences and content material alternatives in significant methods. BEN works with the world’s high manufacturers, together with Microsoft, General Motors, Unilever, Tencent, and General Mills.View supply model on businesswire.com:https://www.businesswire.com/information/residence/20210729005865/en/CONTACT: Hannah [email protected]: UNITED STATES NORTH AMERICA CALIFORNIAINDUSTRY KEYWORD: ENTERTAINMENT MARKETING ADVERTISING COMMUNICATIONS OTHER ENTERTAINMENT TV AND RADIO FILM & MOTION PICTURES SOCIAL MEDIA MUSIC BLOGGINGSOURCE: BEN GroupCopyright Business Wire 2021.PUB: 07/29/2021 12:00 PM/DISC: 07/29/2021 12:02 PMhttp://www.businesswire.com/information/residence/20210729005865/en
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