Through his previous endeavours, Shaikh has been related to manufacturers such as WhiteHat Jr, Flipkart, Viu OTT, InMobi, Mobiclicks.co.za, amongst othersEdtech platform upGrad on Friday introduced the appointment of Abdul Wajid Shaikh as the head of performance marketing for India. As half of his new position at upGrad, Shaikh will probably be driving end-to-end performance marketing throughout digital platforms, the corporate stated. Additionally, he may also work in direction of streamlining and automation of the complete performance marketing processes to facilitate profitability.Shaikh has been half of the digital marketing ecosystem for greater than a decade. He brings with him in-depth expertise in performance marketing, programmatic shopping for, OTT, cellular ad-tech operations, e-commerce promoting, social media marketing, and app promotion. Through his previous endeavours, Shaikh has been related to manufacturers such as WhiteHat Jr, Flipkart, Viu OTT, InMobi, Mobiclicks.co.za, amongst others. As a agency believer in upskilling and staying related, Shaikh will probably be utilizing his experience to assist others upskill and in addition improve his skillset in the method.“Aligned with our imaginative and prescient, he brings with him deep area experience, given his decade-long expertise with different digital manufacturers. I’m assured that Abdul becoming a member of our dynamic performance marketing vertical will assist us scale newer heights whereas staying true to our imaginative and prescient and core beliefs,” Arjun Mohan, CEO-India, upGrad, stated.“Being half of upGrad goes to be an thrilling new part for me. The edtech area is booming with potential and prospects ready to be explored. And upGrad is on the cusp of new potentialities and alternatives. I resonate with upGrad as a model and its philosophy of Lifelong Learning. While I’m enthused to carry all my expertise and experience to bolster upGrad’s presence, I’m additionally enthusiastic about choosing up new abilities alongside this journey,” Shaikh added on his new position.upGrad had lately introduced the appointment of Shreyas Shevade as the head of inventive and content material marketing for India to combine its model messaging throughout conventional and new media. With an appointment of one other chief in the crew, the edtech main is gunning for a completely built-in crew to drive the model’s marketing methods.Read Also: Opinion: Games, Glory and Gold – One Team, One RewardFollow us on Twitter, Instagram, LinkedIn, FacebookGet stay Stock Prices from BSE, NSE, US Market and newest NAV, portfolio of Mutual Funds, Check out newest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and observe us on Twitter.BrandWagon is now on Telegram. Click right here to affix our channel and keep up to date with the newest model information and updates.